Mixing and experimenting with a home brew from his kitchen bench, brewer Ben Holdstock came up with the Heaps Normal zero-alcohol “recipe”. From there the 4 co-founders turned on its head the traditional way of building a beer company, by forgoing building their own expensive brewery from the get-go.

But the real mic drop moment for their little company was being accepted into the Startmate accelerator program, that gave them access to some great mentors, and crucial investment dollars, and set them on a rapid scale-up.  But what gets founder Pete Brennan out of bed each day is the purpose behind why they’re doing what they’re doing with Heaps Normal. (2/2)

<p>Mixing and experimenting with a home brew from his kitchen bench, brewer Ben Holdstock came up with the Heaps Normal zero-alcohol “recipe”. From there the 4 co-founders turned on its head the traditional way of building a beer company, by forgoing building their own expensive brewery from the get-go.</p>
<p>But the real mic drop moment for their little company was being accepted into the Startmate accelerator program, that gave them access to some great mentors, and crucial investment dollars, and set them on a rapid scale-up.  But what gets founder Pete Brennan out of bed each day is the purpose behind why they’re doing what they’re doing with Heaps Normal. (2/2)</p>

Candid interviews with successful Self-starters. On Build It. They'll Come, you'll hear from some amazing Australian entrepreneurs who bet big to build great businesses. Journalist Helen Dalley interviews business innovators and visionaries on how they turned their lightbulb idea into a viable, sustainable enterprise. 

This podcast is about the human face behind taking a simple idea and turning it into a business or movement. It's the beating heart behind what it takes to build an empire, from concept to execution, and how they actually achieve it. Fuelled by blind faith and hard slog, how they transform their dream idea into concrete reality.

Journalist Helen Dalley interviews business innovators and visionaries on how they turned their lightbulb idea into a viable, sustainable enterprise.

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