After grinding away as a freelancer creating marketing plans for household brand names, Naomi Simson decided she wanted to re-set when her own children came along. So she created an idea for an overarching brand that would help market small business operators to much wider markets and audiences. She founded and set about building, with lots of ups and downs along that way, a website around that brand she called RedBalloon. But her genius was in setting that brand around gifting. You could say Naomi Simson was a trailblazer in this space and her RedBalloon website became a mushrooming marketplace for experiences, long before the first world hunger for “experiences” became a massive worldwide trend. 

How to connect with Naomi Simson :

Three LinkedIn Learning Courses

Two books

One newsletter

After grinding away as a freelancer creating marketing plans for household brand names, Naomi Simson decided she wanted to re-set when her own children came along. So she created an idea for an overarching brand that would help market small business operators to much wider markets and audiences. She founded and set about building, with lots of ups and downs along that way, a website around that brand she called RedBalloon. But her genius was in setting that brand around gifting. You could say Naomi Simson was a trailblazer in this space and her RedBalloon website became a mushrooming marketplace for experiences, long before the first world hunger for &ldquo;experiences&rdquo; became a massive worldwide trend.&nbsp;
How to connect with Naomi Simson :
<a href="https://linkedin-learning.pxf.io/x6Zq5" data-saferedirecturl="https://www.google.com/url?q=https://linkedin-learning.pxf.io/x6Zq5&amp;source=gmail&amp;ust=1606185913312000&amp;usg=AFQjCNExO70k7uqJ4p2Ny1BkbShvZ1HV9A">Three LinkedIn Learning Courses</a>
<a href="https://naomisimson.com/shop/" data-saferedirecturl="https://www.google.com/url?q=https://naomisimson.com/shop/&amp;source=gmail&amp;ust=1606185913312000&amp;usg=AFQjCNFRh71xHxqv1oVM-Wvu-V-9v2CfbA">Two books</a>
<a href="https://naomisimson.com/newsletter/" data-saferedirecturl="https://www.google.com/url?q=https://naomisimson.com/newsletter/&amp;source=gmail&amp;ust=1606185913312000&amp;usg=AFQjCNFm77Nqm-kinRMTOI7UrMZTXRWJAg">One newsletter</a>

Candid interviews with successful Self-starters. On Build It. They'll Come, you'll hear from some amazing Australian entrepreneurs who bet big to build great businesses. Journalist Helen Dalley interviews business innovators and visionaries on how they turned their lightbulb idea into a viable, sustainable enterprise. 

This podcast is about the human face behind taking a simple idea and turning it into a business or movement. It's the beating heart behind what it takes to build an empire, from concept to execution, and how they actually achieve it. Fuelled by blind faith and hard slog, how they transform their dream idea into concrete reality.

Journalist Helen Dalley interviews business innovators and visionaries on how they turned their lightbulb idea into a viable, sustainable enterprise.

Build It. They'll Come.

RedBalloon founder Naomi Simson on how she reinvented her marketing career, after having children, by backing herself- creating a gifting website that delivered many more consumers to small businesses who otherwise would never have found those new customers!