Big changes are coming to Singapore’s car market.

Car manufacturers are saying goodbye to the traditional dealership model. Instead, they’re opting to drop the middleman, and sell cars directly to customers.

Last year, Porsche Singapore took the plunge.

And now, German luxury carmaker Audi is following suit.

Starting in January 2025, Audi Singapore will be selling its full slate of cars to consumers directly. The brand is opening a new experience centre, which they’re calling the Audi House of Progress, right at the heart of the city.

Where does this leave the dealers? Can buyers expect cheaper cars in the future?

On this episode of TransportBT, correspondent Derryn Wong sits down with Markus Schuster, managing director of Audi Singapore, to take you behind this ambitious move. 

Highlights:

02:23 Audi’s big plans

04:02 A brand-new experience centre, Audi’s House of Progress

08:19 Impact on dealer and after sales

12:13 Challenges in the new business model

16:08 Turning sales volume around

18:59 Cheaper prices?

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Send us your questions, thoughts, story ideas, and feedback to btpodcasts@sph.com.sg.

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Written and hosted by: Derryn Wong (derrynwong@sph.com.sg)

With Markus Schuster, managing director, Audi Singapore

Edited by: Emily Liu & Claressa Monteiro

Produced by: Derryn Wong & Emily Liu

Engineered by: Chai Pei Chieh

A podcast by BT Podcasts, The Business Times, SPH Media

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