Tada’s origin story

How is Tada profitable?

Paying drivers more

Ride-hailing algorithms

Preparing for the AI transition

Ride-hailing is booming in Singapore, but behind the growth is a business model under strain. Incentives are shrinking, driver incomes are falling, and platforms are under pressure to turn a profit. 

In this episode of TransportBT, correspondent Derryn Wong speaks with Kay Woo, founder of zero-commission ride-hailing platform Tada, about whether a more sustainable alternative is possible. 

From profitability and driver shortages to AI ethics and the coming age of autonomous vehicles, who really wins, and who pays, in the future of ride-hailing?

Highlights:

01:23 Tada's origin story

03:49 How is Tada profitable?

06:17 Paying drivers more

08:54 Ride-hailing algorithms

11:32 Preparing for the AI transition

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Send us your questions, thoughts, story ideas, and feedback to btpodcasts@sph.com.sg.

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Written and hosted by: Derryn Wong (derrynwong@sph.com.sg)

With Kay Woo, founder, Tada

Edited by: Emily Liu & Claressa Monteiro

Produced by: Derryn Wong, Emily Liu & Chai Pei Chieh

A podcast by BT Podcasts, The Business Times, SPH Media

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Do note: This podcast is meant to provide general information only. SPH Media accepts no liability for loss arising from any reliance on the podcast or use of third party’s products and services. Please consult professional advisors for independent advice.

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Discover more BT podcast series:

BT Money Hacks: bt.sg/btmoneyhacks

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BT Market Focus: bt.sg/btmktfocus

BT Lens On: bt.sg/btlenson

Ride-hailing is booming in Singapore, but behind the growth is a business model under strain. Incentives are shrinking, driver incomes are falling, and platforms are under pressure to turn a profit.&nbsp;
In this episode of TransportBT, correspondent Derryn Wong speaks with Kay Woo, founder of zero-commission ride-hailing platform Tada, about whether a more sustainable alternative is possible.&nbsp;
From profitability and driver shortages to AI ethics and the coming age of autonomous vehicles, who really wins, and who pays, in the future of ride-hailing?
Highlights:
01:23 Tada's origin story
03:49 How is Tada profitable?
06:17 Paying drivers more
08:54 Ride-hailing algorithms
11:32 Preparing for the AI transition
---
Send us your questions, thoughts, story ideas, and feedback to <a href="mailto:btpodcasts@sph.com.sg">btpodcasts@sph.com.sg</a>.
---
Written and hosted by: Derryn Wong (derrynwong@sph.com.sg)
With Kay Woo, founder, Tada
Edited by: Emily Liu &amp; Claressa Monteiro
Produced by: Derryn Wong, Emily Liu &amp; Chai Pei Chieh
A podcast by BT Podcasts, The Business Times, SPH Media
---
Follow BT Correspondents:
Channel: <a href="https://bt.sg/btcobt" data-saferedirecturl="https://www.google.com/url?q=http://bt.sg/btcobt&amp;source=gmail&amp;ust=1725767545308000&amp;usg=AOvVaw1MZyDZ2ZxkzhbmmY3UOc3Z">bt.sg/btcobt</a>
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Do note: This podcast is meant to provide general information only. SPH Media accepts no liability for loss arising from any reliance on the podcast or use of third party&rsquo;s products and services. Please consult professional advisors for independent advice.
---
Discover more BT podcast series:
BT Money Hacks: <a href="https://bt.sg/btmoneyhacks">bt.sg/btmoneyhacks</a>
BT Podcasts: <a href="https://bt.sg/pcOM">bt.sg/pcOM</a>
BT Market Focus: <a href="https://bt.sg/btmktfocus">bt.sg/btmktfocus</a>
BT Lens On: <a href="https://bt.sg/btlenson">bt.sg/btlenson</a>

A showcase of the most respected series and columnists from The Business Times showroom.

BT Correspondents Podcast channel showcases content presented by some of the newsroom's most respected columnists and includes the series: Mark to Market, PropertyBT, WealthBT and TransportBT.

Available on all your favourite audio content apps and at www.businesstimes.com.sg/podcasts

Produced by BT Podcasts, The Business Times, SPH Media.

BT Correspondents Podcast channel showcases content presented by some of the newsroom's most respected columnists and includes the series: Mark to Market, PropertyBT, WealthBT and TransportBT.
Available on all your favourite audio content apps and at www.businesstimes.com.sg/podcasts
Produced by BT Podcasts, The Business Times, SPH Media.

BT Correspondents

BT Correspondents Podcast channel showcases content presented by some of the newsroom's most respected columnists and includes the series: Mark to Market, Property BT, Wealth BT and Transport BT.

Available on all your favourite audio content apps and at www.businesstimes.com.sg/podcasts

Produced by BT Podcasts, The Business Times, SPH Media.

BT Correspondents Podcast channel showcases content presented by some of the newsroom's most respected columnists and includes the series: Mark to Market, Property BT, Wealth BT and Transport BT.
Available on all your favourite audio content apps and at www.businesstimes.com.sg/podcasts
Produced by BT Podcasts, The Business Times, SPH Media.

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