How has this new-to-industry broker built a social media strategy that’s now fuelling 80% of his business?

In this episode of Broker Bulletin, LMG State Growth Manager Denya Dean sits down with Limitless Lending Group Director Bill Childs, who previously worked as a commercial beekeeper, to unpack how he’s used TikTok and Instagram to build a thriving mortgage business, attract thousands of followers, and generate more leads than his team can keep up with.

Bill opens up about the early days of posting daily to no one, the one video that changed everything, and reveals why controversy can be good for business. He also shares how he’s scaled from solo broker to leading a team of six in just one year.

3 key tactics behind Bill’s success on socials:
 Posting consistently, even when no one’s watching.
 Adding a Calendly link in his bio to streamline lead conversion.
 Using controversial takes to spark engagement and reach new audiences.

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Got questions, ideas, or suggestions for our podcast? Maybe you’ve got a guest in mind who’d be perfect. Whatever it is, drop us a line at podcast@lmg.broker.

You can also connect with us on Instagram @lmg.broker and on LinkedIn. 

Let’s keep the conversation going. 

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How has this new-to-industry broker built a social media strategy that&rsquo;s now fuelling 80% of his business?
In this episode of Broker Bulletin, LMG State Growth Manager Denya Dean sits down with Limitless Lending Group Director Bill Childs, who previously worked as a commercial beekeeper, to unpack how he&rsquo;s used TikTok and Instagram to build a thriving mortgage business, attract thousands of followers, and generate more leads than his team can keep up with.
Bill opens up about the early days of posting daily to no one, the one video that changed everything, and reveals why controversy can be good for business. He also shares how he&rsquo;s scaled from solo broker to leading a team of six in just one year.
3 key tactics behind Bill&rsquo;s success on socials: &nbsp;Posting consistently, even when no one&rsquo;s watching. &nbsp;Adding a Calendly link in his bio to streamline lead conversion. &nbsp;Using controversial takes to spark engagement and reach new audiences.
Like this episode?&nbsp;
Leave a review! Don&rsquo;t miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.&nbsp;
We&rsquo;d love to hear from you! Got questions, ideas, or suggestions for our podcast? Maybe you&rsquo;ve got a guest in mind who&rsquo;d be perfect. Whatever it is, drop us a line at podcast@lmg.broker.
You can also connect with us on Instagram&nbsp;<a href="https://www.instagram.com/lmg.broker" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/lmg.broker&amp;source=gmail&amp;ust=1747461113007000&amp;usg=AOvVaw22WHsCN5Rfj0_mQ8FJsmpg">@lmg.broker</a>&nbsp;and on&nbsp;<a href="https://www.linkedin.com/company/lmg" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/company/lmg&amp;source=gmail&amp;ust=1747461113007000&amp;usg=AOvVaw0mz5ZZjonnXwOn4GTzDa_G">LinkedIn</a>.&nbsp;
Let&rsquo;s keep the conversation going.&nbsp;
<a href="https://lmg.broker/broker-bulletin" data-saferedirecturl="https://www.google.com/url?q=https://lmg.broker/broker-bulletin&amp;source=gmail&amp;ust=1747461113007000&amp;usg=AOvVaw39pX4HCf603Dm2w4q-PIJL">lmg.broker/broker-bulletin</a>
Want to know more about LMG?<a href="https://share.hsforms.com/1CE6_4sF2TI-49ijVinPwiQ2vql1"> Click here</a>.

Broker Bulletin is your go-to podcast for tips, stories, and insights straight from the heart of Australia’s broking industry. It’s all about keeping you ahead of the game in a market that’s always on the move.

Each week, we chat with guest brokers, industry leaders, and area experts who tackle the big challenges facing broking and share some of the real opportunities on offer. From celebrating wins to dishing out practical advice, each episode will give you the guidance you need to make the most of your broking journey.

Whether you’re on the road, at the gym, or taking some time out from a busy day, Broker Bulletin is here to keep you inspired, informed, and ready to take your business to the next level, no matter what stage of your career you are in.

So, hit subscribe, join the conversation, and connect with our growing broker community.

Broker Bulletin is your go-to podcast for tips, stories, and insights straight from the heart of Australia&rsquo;s broking industry. It&rsquo;s all about keeping you ahead of the game in a market that&rsquo;s always on the move.
Each week, we chat with guest brokers, industry leaders, and area experts who tackle the big challenges facing broking and share some of the real opportunities on offer. From celebrating wins to dishing out practical advice, each episode will give you the guidance you need to make the most of your broking journey.
Whether you&rsquo;re on the road, at the gym, or taking some time out from a busy day, Broker Bulletin is here to keep you inspired, informed, and ready to take your business to the next level, no matter what stage of your career you are in.
So, hit subscribe, join the conversation, and connect with our growing broker community.