What would make a successful broker retire their own brand? And is it worth it?

In this episode of Broker Bulletin, Steve Toome, owner of Loan Market Link in Port Lincoln, tells all to Angela Tracey, CMO of Loan Market. He unpacks his bold move from Port Lincoln Home Loans to a nationally recognised brand, and the 30% business growth that followed.

Steve shares:
The turning point that made him drop his local brand
How ‘Loan Market Link’ unlocked bigger, more diverse opportunities
Why a strong community presence fuels referrals and reputation

From school-yard finance chats to sponsoring tuna fishing tournaments, Steve proves that community-first broking + the right brand backing = unstoppable growth.

Like this episode? 

Leave a review! Don’t miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service. 

We’d love to hear from you!

Got questions, ideas, or suggestions for our podcast? Maybe you’ve got a guest in mind who’d be perfect. Whatever it is, drop us a line at podcast@lmg.broker.

You can also connect with us on Instagram @lmg.broker and on LinkedIn. 

Let’s keep the conversation going. 

lmg.broker/broker-bulletin

Want to know more about Loan Market? Click here. 

What would make a successful broker retire their own brand? And is it worth it?
In this episode of Broker Bulletin,&nbsp;Steve Toome, owner of&nbsp;Loan Market Link&nbsp;in Port Lincoln, tells all to&nbsp;Angela Tracey, CMO of&nbsp;Loan Market. He unpacks his bold move from Port Lincoln Home Loans to a nationally recognised brand, and the 30% business growth that followed.
Steve shares:
<ul>
<li dir="ltr">The turning point that made him drop his local brand</li>
<li dir="ltr">How &lsquo;Loan Market Link&rsquo; unlocked bigger, more diverse opportunities</li>
<li dir="ltr">Why a strong community presence fuels referrals and reputation</li>
</ul>
From school-yard finance chats to sponsoring tuna fishing tournaments, Steve proves that&nbsp;community-first broking + the right brand backing = unstoppable growth.
Like this episode?&nbsp;
Leave a review! Don&rsquo;t miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.&nbsp;
We&rsquo;d love to hear from you! Got questions, ideas, or suggestions for our podcast? Maybe you&rsquo;ve got a guest in mind who&rsquo;d be perfect. Whatever it is, drop us a line at podcast@lmg.broker.
You can also connect with us on Instagram&nbsp;<a href="https://www.instagram.com/lmg.broker" data-saferedirecturl="https://www.google.com/url?q=https://www.instagram.com/lmg.broker&amp;source=gmail&amp;ust=1754715035863000&amp;usg=AOvVaw2aSOCpM43j4tRWv0TuZbqk">@lmg.broker</a>&nbsp;and on&nbsp;<a href="https://www.linkedin.com/company/lmg" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/company/lmg&amp;source=gmail&amp;ust=1754715035863000&amp;usg=AOvVaw34IevnpZIYPIhOnKPG6B3v">LinkedIn</a>.&nbsp;
Let&rsquo;s keep the conversation going.&nbsp;
<a href="https://lmg.broker/broker-bulletin" data-saferedirecturl="https://www.google.com/url?q=https://lmg.broker/broker-bulletin&amp;source=gmail&amp;ust=1754715035863000&amp;usg=AOvVaw1xZYh5zx7RzEB14stsaXsN">lmg.broker/broker-bulletin</a>
Want to know more about Loan Market? <a href="https://www.loanmarket.com.au/careers/">Click here</a>.&nbsp;

Broker Bulletin is your go-to podcast for tips, stories, and insights straight from the heart of Australia’s broking industry. It’s all about keeping you ahead of the game in a market that’s always on the move.

Each week, we chat with guest brokers, industry leaders, and area experts who tackle the big challenges facing broking and share some of the real opportunities on offer. From celebrating wins to dishing out practical advice, each episode will give you the guidance you need to make the most of your broking journey.

Whether you’re on the road, at the gym, or taking some time out from a busy day, Broker Bulletin is here to keep you inspired, informed, and ready to take your business to the next level, no matter what stage of your career you are in.

So, hit subscribe, join the conversation, and connect with our growing broker community.

Broker Bulletin is your go-to podcast for tips, stories, and insights straight from the heart of Australia&rsquo;s broking industry. It&rsquo;s all about keeping you ahead of the game in a market that&rsquo;s always on the move.
Each week, we chat with guest brokers, industry leaders, and area experts who tackle the big challenges facing broking and share some of the real opportunities on offer. From celebrating wins to dishing out practical advice, each episode will give you the guidance you need to make the most of your broking journey.
Whether you&rsquo;re on the road, at the gym, or taking some time out from a busy day, Broker Bulletin is here to keep you inspired, informed, and ready to take your business to the next level, no matter what stage of your career you are in.
So, hit subscribe, join the conversation, and connect with our growing broker community.

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