Most brokers know social media matters. Very few actually make it work.

Diana Hemmad went from posting "dodgy" videos to building a community of almost 12,000 Instagram followers driving significant leads through her pipeline and simultaneously scaling her team from two to seven in a year.

In this episode, LMG's Natalie Viney sits down with Diana to unpack the strategies, mindset shifts, and daily habits that have fuelled her growth.

In this episode, you'll hear:
Why the referral partner model failed Diana and what she did instead
How to use authentic content to attract clients at scale
The “3 Ms” daily habit that sets Diana up to perform every single day

A refreshingly honest conversation about backing yourself, pivoting without shame, and building a business you actually love. 

Like this episode? Leave a review! Don't miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.

You can also connect with us on Instagram @lmg.broker and on LinkedIn. 

Show notes:

01:53 — Welcome and introduction: Natalie introduces Diana Hemmad 02:10 — What is a "mortgage architect"? Diana explains her positioning philosophy 03:07 — Diana's origin story: leaving the bank during COVID and starting fresh 05:22 — Business structure: from a team of two to seven in under 12 months 09:05 — The lead generation mix: referrals vs. social media 18:26 — Why the referral partner model didn't work — and the social media pivot that did 20:12 — 200% growth, the J curve, and the mindset shift behind it all 26:41 — What's next: plans to 5x the business in 12 months 30:26 — Diana's 1% daily habit: the 3 M's (mindset, mindfulness, movement)

Most brokers know social media matters. Very few actually make it work.
Diana Hemmad went from posting "dodgy" videos to building a community of almost 12,000 Instagram followers driving significant leads through her pipeline and simultaneously scaling her team from two to seven in a year.
In this episode, LMG's Natalie Viney sits down with Diana to unpack the strategies, mindset shifts, and daily habits that have fuelled her growth.
In this episode, you'll hear:
<ol>
<li dir="ltr">Why the referral partner model failed Diana and what she did instead</li>
<li dir="ltr">How to use authentic content to attract clients at scale</li>
<li dir="ltr">The &ldquo;3 Ms&rdquo; daily habit that sets Diana up to perform every single day</li>
</ol>
A refreshingly honest conversation about backing yourself, pivoting without shame, and building a business you actually love.&nbsp;
Like this episode? Leave a review! Don't miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.
You can also connect with us on Instagram @lmg.broker and on LinkedIn.&nbsp;
Show notes:
01:53 &mdash; Welcome and introduction: Natalie introduces Diana Hemmad 02:10 &mdash; What is a "mortgage architect"? Diana explains her positioning philosophy 03:07 &mdash; Diana's origin story: leaving the bank during COVID and starting fresh 05:22 &mdash; Business structure: from a team of two to seven in under 12 months 09:05 &mdash; The lead generation mix: referrals vs. social media 18:26 &mdash; Why the referral partner model didn't work &mdash; and the social media pivot that did 20:12 &mdash; 200% growth, the J curve, and the mindset shift behind it all 26:41 &mdash; What's next: plans to 5x the business in 12 months 30:26 &mdash; Diana's 1% daily habit: the 3 M's (mindset, mindfulness, movement)

Broker Bulletin is your go-to podcast for tips, stories, and insights straight from the heart of Australia’s broking industry. It’s all about keeping you ahead of the game in a market that’s always on the move.

Each week, we chat with guest brokers, industry leaders, and area experts who tackle the big challenges facing broking and share some of the real opportunities on offer. From celebrating wins to dishing out practical advice, each episode will give you the guidance you need to make the most of your broking journey.

Whether you’re on the road, at the gym, or taking some time out from a busy day, Broker Bulletin is here to keep you inspired, informed, and ready to take your business to the next level, no matter what stage of your career you are in.

So, hit subscribe, join the conversation, and connect with our growing broker community.

Broker Bulletin is your go-to podcast for tips, stories, and insights straight from the heart of Australia&rsquo;s broking industry. It&rsquo;s all about keeping you ahead of the game in a market that&rsquo;s always on the move.
Each week, we chat with guest brokers, industry leaders, and area experts who tackle the big challenges facing broking and share some of the real opportunities on offer. From celebrating wins to dishing out practical advice, each episode will give you the guidance you need to make the most of your broking journey.
Whether you&rsquo;re on the road, at the gym, or taking some time out from a busy day, Broker Bulletin is here to keep you inspired, informed, and ready to take your business to the next level, no matter what stage of your career you are in.
So, hit subscribe, join the conversation, and connect with our growing broker community.