Too many brokers have a logo, not a brand. In a world of AI noise and eroding trust, the firms that win are the ones clients know, like and rely on.

Rob Simpson, the founder of Loan Market Access, sits down with Loan Market Chief Marketing Officer, Ang Tracey, to unpack how he’s building a regional brokerage that’s bigger than any one broker; with three offices across NSW and a plan to scale without losing service or standards.

You’ll learn:
Why a brand-led model scales better than a broker-led one
The brick-and-mortar edge in regional markets (and how to use it)
Simple ways to turn speed and process into 5-star reviews
Where AI helps (and where it hurts) client trust
Hiring in the regions: training for standards, not shortcuts

If you’re serious about building trust, scale and staying power, start here.

Like this episode?

Leave a review! Don’t miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.

Got questions, ideas, or a guest suggestion? Drop us a line at podcast@lmg.broker.

You can also connect with us on Instagram @lmg.broker and on LinkedIn.

Want to know more about LMG? Click here.

Too many brokers have a logo, not a brand. In a world of AI noise and eroding trust, the firms that win are the ones clients know, like and rely on.
Rob Simpson, the founder of Loan Market Access, sits down with Loan Market Chief Marketing Officer, Ang Tracey, to unpack how he&rsquo;s building a regional brokerage that&rsquo;s bigger than any one broker; with three offices across NSW and a plan to scale without losing service or standards.
You&rsquo;ll learn:
<ul>
<li dir="ltr">Why a brand-led model scales better than a broker-led one</li>
<li dir="ltr">The brick-and-mortar edge in regional markets (and how to use it)</li>
<li dir="ltr">Simple ways to turn speed and process into 5-star reviews</li>
<li dir="ltr">Where AI helps (and where it hurts) client trust</li>
<li dir="ltr">Hiring in the regions: training for standards, not shortcuts</li>
</ul>
If you&rsquo;re serious about building trust, scale and staying power, start here.
Like this episode?
Leave a review! Don&rsquo;t miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.
Got questions, ideas, or a guest suggestion? Drop us a line at <a href="mailto:podcast@lmg.broker">podcast@lmg.broker</a>.
You can also connect with us on Instagram @lmg.broker and on LinkedIn.
Want to know more about LMG? <a href="https://share.hsforms.com/1CE6_4sF2TI-49ijVinPwiQ2vql1" data-saferedirecturl="https://www.google.com/url?q=https://share.hsforms.com/1CE6_4sF2TI-49ijVinPwiQ2vql1&amp;source=gmail&amp;ust=1760040471468000&amp;usg=AOvVaw3h7syRcgFOBGUju9vOY8Qw">Click here</a>.

Broker Bulletin is your go-to podcast for tips, stories, and insights straight from the heart of Australia’s broking industry. It’s all about keeping you ahead of the game in a market that’s always on the move.

Each week, we chat with guest brokers, industry leaders, and area experts who tackle the big challenges facing broking and share some of the real opportunities on offer. From celebrating wins to dishing out practical advice, each episode will give you the guidance you need to make the most of your broking journey.

Whether you’re on the road, at the gym, or taking some time out from a busy day, Broker Bulletin is here to keep you inspired, informed, and ready to take your business to the next level, no matter what stage of your career you are in.

So, hit subscribe, join the conversation, and connect with our growing broker community.

Broker Bulletin is your go-to podcast for tips, stories, and insights straight from the heart of Australia&rsquo;s broking industry. It&rsquo;s all about keeping you ahead of the game in a market that&rsquo;s always on the move.
Each week, we chat with guest brokers, industry leaders, and area experts who tackle the big challenges facing broking and share some of the real opportunities on offer. From celebrating wins to dishing out practical advice, each episode will give you the guidance you need to make the most of your broking journey.
Whether you&rsquo;re on the road, at the gym, or taking some time out from a busy day, Broker Bulletin is here to keep you inspired, informed, and ready to take your business to the next level, no matter what stage of your career you are in.
So, hit subscribe, join the conversation, and connect with our growing broker community.