Want your name in the media? Wondering how brokers land those award wins and turn a single headline into months of momentum? 

In this episode of Broker Bulletin, recorded live at Growth Summit, Toast Finance’s Scott Baker sits down with Annie Kane, Managing Editor of The Adviser, to unpack how brokers can get visible, be valuable, and use PR to supercharge trust and credibility.

Annie shares what journalists are actually looking for, why most PR pitches miss the mark, and how brokers can stand out, without shouting! From social proof to scheduling posts, this chat is packed with practical ways to turn one media moment into ongoing business growth.

You’ll learn:
What makes a broker story newsworthy
How to pitch like a pro (and avoid your emails being deleted)
Why social media matters—and how to keep it working while you sleep
What not to do in your award submission (hint: it involves AI)

Whether you’re chasing coverage, clients or your next trophy, this one’s for you.

 Like this episode?
Leave a review! Don’t miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.

Got questions, ideas, or a guest suggestion? Drop us a line at podcast@lmg.broker.
You can also connect with us on Instagram @lmg.broker and on LinkedIn.

Let’s keep the conversation going.
lmg.broker/broker-bulletin

Want to know more about LMG? Click here.

Want your name in the media? Wondering how brokers land those award wins and turn a single headline into months of momentum?&nbsp;
In this episode of&nbsp;Broker Bulletin, recorded live at Growth Summit, Toast Finance&rsquo;s Scott Baker sits down with&nbsp;Annie Kane, Managing Editor of&nbsp;The Adviser, to unpack how brokers can get visible, be valuable, and use PR to supercharge trust and credibility.
Annie shares what journalists are actually looking for, why most PR pitches miss the mark, and how brokers can stand out, without shouting! From social proof to scheduling posts, this chat is packed with practical ways to turn one media moment into ongoing business growth.
You&rsquo;ll learn:
<ul>
<li dir="ltr">What makes a broker story newsworthy</li>
<li dir="ltr">How to pitch like a pro (and avoid your emails being deleted)</li>
<li dir="ltr">Why social media matters&mdash;and how to keep it working while you sleep</li>
<li dir="ltr">What not to do in your award submission (hint: it involves AI)</li>
</ul>
Whether you&rsquo;re chasing coverage, clients or your next trophy, this one&rsquo;s for you.
&nbsp;Like this episode? Leave a review! Don&rsquo;t miss an episode: Subscribe to the&nbsp;Broker Bulletin&nbsp;podcast channel on your favourite streaming service.
Got questions, ideas, or a guest suggestion? Drop us a line at podcast@lmg.broker. You can also connect with us on Instagram @lmg.broker&nbsp;and on LinkedIn.
Let&rsquo;s keep the conversation going. <a href="https://lmg.broker/broker-bulletin" data-saferedirecturl="https://www.google.com/url?q=https://lmg.broker/broker-bulletin&amp;source=gmail&amp;ust=1751004077743000&amp;usg=AOvVaw165oCiwi0EqEGj1n28zIDD">lmg.broker/broker-bulletin</a>
Want to know more about LMG?<a href="https://share.hsforms.com/1CE6_4sF2TI-49ijVinPwiQ2vql1"> Click here</a>.

Broker Bulletin is your go-to podcast for tips, stories, and insights straight from the heart of Australia’s broking industry. It’s all about keeping you ahead of the game in a market that’s always on the move.

Each week, we chat with guest brokers, industry leaders, and area experts who tackle the big challenges facing broking and share some of the real opportunities on offer. From celebrating wins to dishing out practical advice, each episode will give you the guidance you need to make the most of your broking journey.

Whether you’re on the road, at the gym, or taking some time out from a busy day, Broker Bulletin is here to keep you inspired, informed, and ready to take your business to the next level, no matter what stage of your career you are in.

So, hit subscribe, join the conversation, and connect with our growing broker community.

Broker Bulletin is your go-to podcast for tips, stories, and insights straight from the heart of Australia&rsquo;s broking industry. It&rsquo;s all about keeping you ahead of the game in a market that&rsquo;s always on the move.
Each week, we chat with guest brokers, industry leaders, and area experts who tackle the big challenges facing broking and share some of the real opportunities on offer. From celebrating wins to dishing out practical advice, each episode will give you the guidance you need to make the most of your broking journey.
Whether you&rsquo;re on the road, at the gym, or taking some time out from a busy day, Broker Bulletin is here to keep you inspired, informed, and ready to take your business to the next level, no matter what stage of your career you are in.
So, hit subscribe, join the conversation, and connect with our growing broker community.