Starbucks named Brian Niccol as its new chairman and CEO, hoping he can revive fading sales and re-establish Starbucks.

The new CEO has to figure out how to get inflation-weary customers back into stores for its pricey drinks.
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Starbucks named Brian Niccol as its new chairman and CEO, hoping he can revive <a href="https://apnews.com/article/starbucks-coffee-earnings-25d1ed90abfc14f38539a858e9a3bd72" data-gtm-enhancement-style="LinkEnhancementA">fading sales</a> and re-establish Starbucks.
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