On today's TrueHoop podcast Jarod Hector and David Thorpe debut part one of the series "The Future of the NBA." Joining them is media executive and friend of the show Ben Aronson. They discuss:
NBA fan consumption habits
Ratings and the driver of revenue
How the current media covers the game
Beyond the increased options, why does Gen Z watch less sports than previous generations?

<p>On today's TrueHoop podcast Jarod Hector and David Thorpe debut part one of the series "The Future of the NBA." Joining them is media executive and friend of the show Ben Aronson. They discuss:</p>
<ul>
<li>NBA fan consumption habits</li>
<li>Ratings and the driver of revenue</li>
<li>How the current media covers the game</li>
<li>Beyond the increased options, why does Gen Z watch less sports than previous generations?</li>
</ul>

Award-winning hard truths about the NBA since 2005.

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