It seems as though every week we're hearing about a new photo or video that's gone viral. Do you ever wonder why? Brendan Kane, author and CEO and founder of digital strategy company Hook Point, dives deep into the science behind virality. Citing his experience working with celebrities like Taylor Swift and Rihanna, Brendan tells Tristan how to create content people love, the biggest factors that play into virality, and what approaches to avoid when posting online.

<p>It seems as though every week we're hearing about a new photo or video that's gone viral. Do you ever wonder why? Brendan Kane, author and CEO and founder of digital strategy company Hook Point, dives deep into the science behind virality. Citing his experience working with celebrities like Taylor Swift and Rihanna, Brendan tells Tristan how to create content people love, the biggest factors that play into virality, and what approaches to avoid when posting online.</p>

Brilliant Thoughts is about people. It’s about how relationships shape careers. It’s about how influence shapes industries. It’s about how at the end of the day, ones and zeroes on spreadsheets represent real humans and no one is going to find success without keeping that top of mind.

<p>Brilliant Thoughts is about people. It&rsquo;s about how relationships shape careers. It&rsquo;s about how influence shapes industries. It&rsquo;s about how at the end of the day, ones and zeroes on spreadsheets represent real humans and no one is going to find success without keeping that top of mind.</p>

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