Susan McPherson is the founder of McPherson Strategies, a communications consulting firm that helps brands communicate their social impact efforts. She has turned the lessons learned from a career of connecting people into her new book, The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships. She shares many of those tips with Tristan and tells stories of where connecting has succeeded in unforeseen ways.

Her book is available here: https://amzn.to/2RuJhJB

Susan McPherson is the founder of McPherson Strategies, a communications consulting firm that helps brands communicate their social impact efforts. She has turned the lessons learned from a career of connecting people into her new book, The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships. She shares many of those tips with Tristan and tells stories of where connecting has succeeded in unforeseen ways.
Her book is available here: https://amzn.to/2RuJhJB

Brilliant Thoughts is about people. It’s about how relationships shape careers. It’s about how influence shapes industries. It’s about how at the end of the day, ones and zeroes on spreadsheets represent real humans and no one is going to find success without keeping that top of mind.

Brilliant Thoughts is about people. It&rsquo;s about how relationships shape careers. It&rsquo;s about how influence shapes industries. It&rsquo;s about how at the end of the day, ones and zeroes on spreadsheets represent real humans and no one is going to find success without keeping that top of mind.

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