Susan McPherson is the founder of McPherson Strategies, a communications consulting firm that helps brands communicate their social impact efforts. She has turned the lessons learned from a career of connecting people into her new book, The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships. She shares many of those tips with Tristan and tells stories of where connecting has succeeded in unforeseen ways.

Her book is available here: https://amzn.to/2RuJhJB