Brendan Kane has made a career of understanding the attention economy. He was among the first to use social media to market movies. Building on that, he has worked with a number of celebrities to build their own platforms and apps. He shares with Tristan what he has learned about how to command attention in an ever-more-crowded marketplace.

Buy Brendan's book, Hookpoint, here: https://amzn.to/3pT21zC

This episode is sponsored by BELAY. Text the word SUCCESS to 55123 for your free download from BELAY or visit belaysolutions.com/success