How do you bring an entrepreneurial idea into fruition? Jordan Greenfield did just that with the founding of his celebrity-favorite link-in-bio platform, hoo.be. Jordan tells Tristan how he positioned himself to market his idea, how relationships with early users and investors played a role in the brand's success, and what he expects for the future of social media.

<p>How do you bring an entrepreneurial idea into fruition? Jordan Greenfield did just that with the founding of his celebrity-favorite link-in-bio platform, <a href="http://hoo.be/">hoo.be</a>. Jordan tells Tristan how he positioned himself to market his idea, how relationships with early users and investors played a role in the brand's success, and what he expects for the future of social media.</p>

Brilliant Thoughts is about people. It’s about how relationships shape careers. It’s about how influence shapes industries. It’s about how at the end of the day, ones and zeroes on spreadsheets represent real humans and no one is going to find success without keeping that top of mind.

<p>Brilliant Thoughts is about people. It&rsquo;s about how relationships shape careers. It&rsquo;s about how influence shapes industries. It&rsquo;s about how at the end of the day, ones and zeroes on spreadsheets represent real humans and no one is going to find success without keeping that top of mind.</p>

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