Let's delve into the world of email marketing, a crucial tool for e-commerce businesses. Our return guest Priya Radia, from Flow Butler, shares her expertise and unravels the strategies that can help you master this powerful marketing tool. Whether you're an e-commerce entrepreneur or an experienced marketer, Priya's insights will provide you with actionable tips and a fresh perspective on optimising your email marketing efforts  Tune in and learn how to enhance your email marketing game and take your e-commerce business to the next level!



In today's episode you'll learn:
Conducting A/B testing to refine messaging and uncover customer preferences.
Experimenting with different messaging and offers, particularly during non-peak seasons to get ready for a busy period.
The importance of creating email flows to nurture and convert customers as an e-commerce business.
Tailoring the quantity and content of emails based on the buyer's journey and customer behaviour.
Understanding personalised messaging to address various customers.
Leveraging path length and time lag reports in Google Analytics to analyse the customer journey and optimise email flows.
Seeking assistance to set up email marketing and evaluating your business's stage and performance.
Crafting compelling offers that incorporate mental triggers e.g scarcity and urgency to boost your average order value.
Enhancing connections by using plain text emails.



Links from the show:
Book Your Free Strategy Session!
Bright Red Marketing Episode 50
Flow Butler Website - Offer: Bright Red for 20% off your 1st month!
Flow Butler Instagram
Book Recommendation: The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

Let's delve into the world of email marketing, a crucial tool for e-commerce businesses. Our return guest Priya Radia, from Flow Butler, shares her expertise and unravels the strategies that can help you master this powerful marketing tool. Whether you're an e-commerce entrepreneur or an experienced marketer, Priya's insights will provide you with actionable tips and a fresh perspective on optimising your email marketing efforts  Tune in and learn how to enhance your email marketing game and take your e-commerce business to the next level!
 
In today's episode you'll learn:
<ul>
<li>Conducting A/B testing to refine messaging and uncover customer preferences.</li>
<li>Experimenting with different messaging and offers, particularly during non-peak seasons to get ready for a busy period.</li>
<li>The importance of creating email flows to nurture and convert customers as an e-commerce business.</li>
<li>Tailoring the quantity and content of emails based on the buyer's journey and customer behaviour.</li>
<li>Understanding personalised messaging to address various customers.</li>
<li>Leveraging path length and time lag reports in Google Analytics to analyse the customer journey and optimise email flows.</li>
<li>Seeking assistance to set up email marketing and evaluating your business's stage and performance.</li>
<li>Crafting compelling offers that incorporate mental triggers e.g scarcity and urgency to boost your average order value.</li>
<li>Enhancing connections by using plain text emails.</li>
</ul>
 
Links from the show:
<ul>
<li><a href="https://brightredmarketing.com.au/free-strategy-session/">Book Your Free Strategy Session</a>!</li>
<li><a href="http://www.brightredmarketing.com.au/episode50">Bright Red Marketing Episode 50</a></li>
<li><a href="https://underwearforhumanity.com.au/">Flow Butler Website</a> - Offer: Bright Red for 20% off your 1st month!</li>
<li><a href="https://www.instagram.com/flowbutler/">Flow Butler Instagram</a></li>
<li>Book Recommendation: <a href="https://www.amazon.com.au/22-Immutable-Laws-Marketing-Violate/dp/0887306667">The 22 Immutable Laws of Marketing by Al Ries and Jack Trout</a></li>
</ul>

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

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