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In today's episode, we're joined by Eve from Eden Communications and we had an insightful conversation about public relations (PR) in the context of e-commerce - profiling the owner's expertise, building their market niche, and ensuring strong brand recall among consumers. We also discussed that PR involves creating, managing, and structuring a brand's identity and reputation in the public.



In today's episode,  you'll learn:
The role of PR in eCommerce
Strategies for effective PR
Differentiating between PR and marketing 
Handling PR challenges
The importance of crisis management 
Tracking PR success
The value of PR.



Links from the show:
Bright Red Marketing Episode 60
Eden Communications Website, Instagram, and TikTok
Book Recommendation: Why Didn't Anybody Tell Me This Sh*t Before?": Wit and Wisdom from Women in Business by Marcella Allison and Laura Gale
Podcast Recommendation: Not Too Cool 4 School by Dylan Howard

In today's episode, we're joined by Eve from Eden Communications and we had an insightful conversation about public relations (PR) in the context of e-commerce - profiling the owner's expertise, building their market niche, and ensuring strong brand recall among consumers. We also discussed that PR involves creating, managing, and structuring a brand's identity and reputation in the public.
 
In today's episode,  you'll learn:
<ul>
<li>The role of PR in eCommerce</li>
<li>Strategies for effective PR</li>
<li>Differentiating between PR and marketing </li>
<li>Handling PR challenges</li>
<li>The importance of crisis management </li>
<li>Tracking PR success</li>
<li>The value of PR.</li>
</ul>
 
Links from the show:
<ul>
<li><a href="http://www.brightredmarketing.com.au/episode60">Bright Red Marketing Episode 60</a></li>
<li><a href="https://edencommunications.com.au/">Eden Communications Website</a>, <a href="https://www.instagram.com/eden.communications/">Instagram</a><a href="https://www.instagram.com/hatch_australia/">,</a> and <a href="https://www.tiktok.com/@eden.communications">TikTok</a></li>
<li>Book Recommendation: <a href="https://www.amazon.com.au/Didnt-Anybody-Tell-This-Before/dp/1733790322">Why Didn't Anybody Tell Me This Sh*t Before?": Wit and Wisdom from Women in Business by Marcella Allison and Laura Gale</a></li>
<li>Podcast Recommendation: <a href="https://open.spotify.com/show/5JViyYbfQPbsuo0nWJptKY">Not Too Cool 4 School by Dylan Howard</a></li>
</ul>

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

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