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In this solo episode, I am breaking down Meta's Advantage Plus suite. This suite aims to streamline the process of running ads through automation and improved AI algorithms. It comprises five main components: Advantage Plus shopping, Advantage campaign budget, Advantage Plus audiences, Advantage Plus placements, and Advantage Plus creative. I'll talk you through the pros and cons of each and the importance of understanding ad placements and maintaining visually appealing ads. 



In today's episode,  you'll learn:
The different elements of the Advantage Plus suite:

The Advantage Plus Shopping
Advantage Campaign Budget
Advantage Plus Audiences
Advantage Plus Placements
Advantage Plus Creative
The pros and Cons of each of these
The future of Advantage Plus Suite



Links from the show:
Bright Red Marketing Episode 62
Book a free strategy session

In this solo episode, I am breaking down Meta's Advantage Plus suite. This suite aims to streamline the process of running ads through automation and improved AI algorithms. It comprises five main components: Advantage Plus shopping, Advantage campaign budget, Advantage Plus audiences, Advantage Plus placements, and Advantage Plus creative. I'll talk you through the pros and cons of each and the importance of understanding ad placements and maintaining visually appealing ads. 
 
In today's episode,  you'll learn:
<ul>
<li>The different elements of the Advantage Plus suite:
<ul>
<li>The Advantage Plus Shopping</li>
<li>Advantage Campaign Budget</li>
<li>Advantage Plus Audiences</li>
<li>Advantage Plus Placements</li>
<li>Advantage Plus Creative</li>
</ul>
</li>
<li>The pros and Cons of each of these</li>
<li>The future of Advantage Plus Suite</li>
</ul>
 
Links from the show:
<ul>
<li><a href="http://www.brightredmarketing.com.au/episode60">Bright Red Marketing Episode 62</a></li>
<li><a href="https://brightredmarketing.com.au/free-strategy-session/">Book a free strategy session</a> </li>
</ul>

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

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