In this insightful episode, we dive deep into measuring ROI in marketing with Vikram Berry, Area Director of Marketing & Communications, South Asia, at Radisson Hotel Group. Discover the strategies, tools, and metrics that make campaigns impactful, learn how to align marketing goals with business outcomes, and explore key steps to quantifying success in today’s competitive landscape.

Whether you're a marketer, business owner, or simply curious about the ROI of marketing, tune in to gain practical tips from one of the industry’s leading experts!

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