This week Brewing Talks with Madhulika is joined by Ashish Jha, a seasoned media professional, about advertising and marketing trends in the automotive industry. 

They examine the evolution of these trends over the years, especially with the rise of electric vehicles. The discussion spans the impact of historical automotive advertising, the emotional connection between consumers and car brands, the effectiveness of current strategies, and the importance of storytelling in advertising. 
They assess Jaguar's recent rebranding efforts and discuss gender stereotypes, concluding with the need for innovative and inclusive approaches in automotive advertising.

CHAPTER MARKERS

(00:00) - Introduction
(01:20) - Evolution of the Automotive Industry (From Ambassadors & Fiats to Electric Mobility)
(03:26) - Changing Customer Preferences (EVs Beyond Just a Fad)
(07:02) - Advertising & Messaging Trends (Lack of Environmental Focus)
(08:12) - History of Automotive Advertising in India (Maruti 800, Tata & Bajaj’s Role)
(14:20) - The Power of Emotional Storytelling in Ads
(16:37) - Critique of Current Automotive Advertising (Lack of Creativity & Differentiation)
(25:49) - Impactful Content & Advertising Strategies (Lessons from Porsche & Datsun)
(30:21) - Jaguar’s Rebranding Strategy (Does It Work?)
(42:02) - The Electric Car Movement (Has Demand Plateaued?)
(44:49) - Brand Building Done Right (BMW Films & Kia’s Strategy)
(47:45) - The SUV Boom (Are They All Real SUVs?)
(53:03) - Breaking Gender Stereotypes in Auto Advertising
(57:03) - Women’s Growing Role in the Automotive Industry
(63:12) - Conclusion

 

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For advertising/partnerships you can send us an email at bonjour@eplog.media.

If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media

DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.
The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy

This week Brewing Talks with Madhulika is joined by Ashish Jha, a seasoned media professional, about advertising and marketing trends in the automotive industry.&nbsp;
They examine the evolution of these trends over the years, especially with the rise of electric vehicles. The discussion spans the impact of historical automotive advertising, the emotional connection between consumers and car brands, the effectiveness of current strategies, and the importance of storytelling in advertising. They assess Jaguar's recent rebranding efforts and discuss gender stereotypes, concluding with the need for innovative and inclusive approaches in automotive advertising.
CHAPTER MARKERS
(00:00) - Introduction (01:20) - Evolution of the Automotive Industry (From Ambassadors &amp; Fiats to Electric Mobility) (03:26) - Changing Customer Preferences (EVs Beyond Just a Fad) (07:02) - Advertising &amp; Messaging Trends (Lack of Environmental Focus) (08:12) - History of Automotive Advertising in India (Maruti 800, Tata &amp; Bajaj&rsquo;s Role) (14:20) - The Power of Emotional Storytelling in Ads (16:37) - Critique of Current Automotive Advertising (Lack of Creativity &amp; Differentiation) (25:49) - Impactful Content &amp; Advertising Strategies (Lessons from Porsche &amp; Datsun) (30:21) - Jaguar&rsquo;s Rebranding Strategy (Does It Work?) (42:02) - The Electric Car Movement (Has Demand Plateaued?) (44:49) - Brand Building Done Right (BMW Films &amp; Kia&rsquo;s Strategy) (47:45) - The SUV Boom (Are They All Real SUVs?) (53:03) - Breaking Gender Stereotypes in Auto Advertising (57:03) - Women&rsquo;s Growing Role in the Automotive Industry (63:12) - Conclusion
&nbsp;
You can follow us and leave us feedback on <a href="https://facebook.com/eplogmedia">Facebook</a>, <a href="https://instagram.com/eplogmedia">Instagram</a>, and <a href="https://twitter.com/eplogmedia">Twitter</a> @eplogmedia,
For advertising/partnerships you can send us an email at&nbsp;<a href="mailto:bonjour@eplog.media">bonjour@eplog.media</a>.
If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on <a href="https://eplog.media/">https://www.eplog.media</a>
DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization. The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy

Remember watching an ad that bought tears in your eyes, that interesting branding that made you buy the product, how simply a video content on social media made you change your perception about something you never believed in.
Our new show is about passion, ideas, and creativity.
It’s about the journey into the world of storytelling.

Marketing is such an integral part of our life. So, let us, deep-dive, into the world of marketing and brands and indulge in some interesting conversation with some of the most creative minds in advertising, brand marketing, media on Brewing Talks hosted by Madhulika Joshii Paalod.

"Its The Perfect Marketing Concoction"

Subscribe now to receive updates about the latest episodes!

Brewing Talks is an Ep.Log Media Network Production
For partnerships / queries mail us at bonjour@eplog.media

 

Remember watching an ad that bought tears in your eyes, that interesting branding that made you buy the product, how simply a video content on social media made you change your perception about something you never believed in. Our new show is about passion, ideas, and creativity. It&rsquo;s about the journey into the world of storytelling.
Marketing is such an integral part of our life. So, let us, deep-dive, into the world of marketing and brands and indulge in some interesting conversation with some of the most creative minds in advertising, brand marketing, media on Brewing Talks&nbsp;hosted by Madhulika Joshii Paalod. "Its The Perfect Marketing Concoction"
Subscribe now to receive updates about the latest episodes!
Brewing Talks is an Ep.Log Media Network Production For partnerships / queries mail us at <a href="mailto:bonjour@eplog.media">bonjour@eplog.media</a>
&nbsp;

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