Can a new ad campaign truly heal the sting of a nationwide outage? This week, we’re joined by Stephen Fenech from TechGuide.com.au to look at the massive branding gamble from Optus. Just months after the Triple Zero crisis, the telco has launched its "We're On It" campaign to win back customer hearts—but does the data tell a different story? We dive into the latest Opensignal report that reveals a surprising twist in the "Telco Wars."

Plus, we look at the evolution of your digital assistant. Google has just flicked the switch on "Personal Intelligence" for Gemini, allowing the AI to understand your habits and history like never before. Is this the ultimate convenience or a step too far for privacy? Stephen helps us navigate the fine line between helpful tech and the "creepy" factor.

Can a new ad campaign truly heal the sting of a nationwide outage? This week, we&rsquo;re joined by&nbsp;Stephen Fenech from TechGuide.com.au to look at the massive branding gamble from Optus. Just months after the Triple Zero crisis, the telco has launched its "We're On It" campaign to win back customer hearts&mdash;but does the data tell a different story? We dive into the latest Opensignal report that reveals a surprising twist in the "Telco Wars."
Plus, we look at the evolution of your digital assistant. Google has just flicked the switch on "Personal Intelligence" for Gemini, allowing the AI to understand your habits and history like never before. Is this the ultimate convenience or a step too far for privacy? Stephen helps us navigate the fine line between helpful tech and the "creepy" factor.

Join Brent Bultitude every weekend for lively chats with industry insiders and special guests! Covering the latest trends and exciting topics, it's your go-to for fresh insights and fun conversations.

Tune in for your weekend fix of thought-provoking conversation!

Join&nbsp;Brent Bultitude&nbsp;every weekend for lively chats with industry insiders and special guests! Covering the latest trends and exciting topics, it's your go-to for fresh insights and fun conversations.
Tune in for your weekend fix of thought-provoking conversation!

Afternoons with Brent Bultitude

Brent’s Business background and personality are fundamental to asking the right people the right questions with interviews, the latest news, quizzes, music and your calls on 13 12 69.

Plus Brent interviews many more people that are going to tell us what’s going from stories in the news to the things you care about.

Brent&rsquo;s Business background and personality are fundamental to asking the right people the right questions with interviews, the latest news, quizzes, music and your calls on 13 12 69. Plus Brent interviews many more people that are going to tell us what&rsquo;s going from stories in the news to the things you care about.

Brent Bultitude Podcast

Optus Under the Microscope & The Rise of Personal AI

Is the "Australian Dream" being taxed out of existence? This Friday, we’re peeling back the layers of a massive Federal Budget that targets property investors and trusts in the name of "intergenerational fairness." We’re asking the hard question: Is this a genuine fix for housing, or a direct hit on the middle class?

Plus, we break down Angus Taylor’s fiery Budget Reply and go inside the Great Hall of the People in Beijing as Donald Trump sits down with Xi Jinping. Is it a diplomatic truce, or are the world’s two biggest heavyweights just sizing each other up for the next round? Jason Morrison joins us for a hard-hitting look at the week that was.

Is the "Australian Dream" being taxed out of existence? This Friday, we&rsquo;re peeling back the layers of a massive Federal Budget that targets property investors and trusts in the name of "intergenerational fairness." We&rsquo;re asking the hard question: Is this a genuine fix for housing, or a direct hit on the middle class?
Plus, we break down Angus Taylor&rsquo;s fiery Budget Reply and go inside the Great Hall of the People in Beijing as Donald Trump sits down with Xi Jinping. Is it a diplomatic truce, or are the world&rsquo;s two biggest heavyweights just sizing each other up for the next round? Jason Morrison joins us for a hard-hitting look at the week that was.

The End of Aspiration?

The dust is finally settling on Budget week, but the political firestorm is just getting started. From a fundamental shift in how Aussies build wealth to a high-stakes "summit of giants" in Beijing, we’re cutting through the spin. Joining us to pull apart the headlines is Mark Latham. 

The dust is finally settling on Budget week, but the political firestorm is just getting started. From a fundamental shift in how Aussies build wealth to a high-stakes "summit of giants" in Beijing, we&rsquo;re cutting through the spin. Joining us to pull apart the headlines is Mark Latham.&nbsp;

Tax Reform, Budget Replies, and a Beijing State Dinner: The Week That Was

Welcome back to our weekly pet segment. Today, we’re tackling a topic that every prospective and current pet owner needs to hear, but many often avoid: the true cost of owning a pet. We’re joined by our resident vet, Andrew Cornwell, owner of the Cardiff and Cameron Park Veterinary Hospitals, to help us break down the "pet budget." Whether you’re looking at a $50 shelter cat or a $5,000 designer dog, the purchase price is just the tip of the iceberg.

Owning a pet is a 10-to-15-year financial commitment. While cats are generally more budget-friendly, both species come with significant "hidden" costs—from breed-specific grooming to the "wildcard" of emergency surgery. With lifetime costs for some dogs reaching up to $55,000, we're looking at how to budget responsibly so our best friends get the care they deserve.

Welcome back to our weekly pet segment. Today, we&rsquo;re tackling a topic that every prospective and current pet owner needs to hear, but many often avoid: the true cost of owning a pet. We&rsquo;re joined by our resident vet,&nbsp;Andrew Cornwell, owner of the Cardiff and Cameron Park Veterinary Hospitals, to help us break down the "pet budget." Whether you&rsquo;re looking at a $50 shelter cat or a $5,000 designer dog, the purchase price is just the tip of the iceberg.
Owning a pet is a 10-to-15-year financial commitment. While cats are generally more budget-friendly, both species come with significant "hidden" costs&mdash;from breed-specific grooming to the "wildcard" of emergency surgery. With lifetime costs for some dogs reaching up to $55,000, we're looking at how to budget responsibly so our best friends get the care they deserve.

Optus Under the Microscope & The Rise of Personal AI

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