Can a new ad campaign truly heal the sting of a nationwide outage? This week, we’re joined by Stephen Fenech from TechGuide.com.au to look at the massive branding gamble from Optus. Just months after the Triple Zero crisis, the telco has launched its "We're On It" campaign to win back customer hearts—but does the data tell a different story? We dive into the latest Opensignal report that reveals a surprising twist in the "Telco Wars."

Plus, we look at the evolution of your digital assistant. Google has just flicked the switch on "Personal Intelligence" for Gemini, allowing the AI to understand your habits and history like never before. Is this the ultimate convenience or a step too far for privacy? Stephen helps us navigate the fine line between helpful tech and the "creepy" factor.

Can a new ad campaign truly heal the sting of a nationwide outage? This week, we&rsquo;re joined by&nbsp;Stephen Fenech from TechGuide.com.au to look at the massive branding gamble from Optus. Just months after the Triple Zero crisis, the telco has launched its "We're On It" campaign to win back customer hearts&mdash;but does the data tell a different story? We dive into the latest Opensignal report that reveals a surprising twist in the "Telco Wars."
Plus, we look at the evolution of your digital assistant. Google has just flicked the switch on "Personal Intelligence" for Gemini, allowing the AI to understand your habits and history like never before. Is this the ultimate convenience or a step too far for privacy? Stephen helps us navigate the fine line between helpful tech and the "creepy" factor.

Join Brent Bultitude every weekend for lively chats with industry insiders and special guests! Covering the latest trends and exciting topics, it's your go-to for fresh insights and fun conversations.

Tune in for your weekend fix of thought-provoking conversation!

Join&nbsp;Brent Bultitude&nbsp;every weekend for lively chats with industry insiders and special guests! Covering the latest trends and exciting topics, it's your go-to for fresh insights and fun conversations.
Tune in for your weekend fix of thought-provoking conversation!

Afternoons with Brent Bultitude

Brent’s Business background and personality are fundamental to asking the right people the right questions with interviews, the latest news, quizzes, music and your calls on 13 12 69.

Plus Brent interviews many more people that are going to tell us what’s going from stories in the news to the things you care about.

Brent&rsquo;s Business background and personality are fundamental to asking the right people the right questions with interviews, the latest news, quizzes, music and your calls on 13 12 69. Plus Brent interviews many more people that are going to tell us what&rsquo;s going from stories in the news to the things you care about.