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Nutrition Decoded – The Frozen Fruit Myth

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Are you throwing money (and nutrients) in the bin? 

We’ve all been there: buying fresh produce with the best intentions, only to find it sad, wilted, and destined for the trash a few days later. We’ve been raised on the mantra that "fresh is best," but what if that golden rule is actually more myth than science?

David Wright sits down with Registered Nutritionist and Food Scientist Dr. Emma Beckett to separate the facts from the food marketing. We’re diving into the surprising science that shows how frozen fruits and vegetables are often harvested at their peak ripeness and "flash-frozen" to lock in goodness—meaning they might actually be more nutritious than the "fresh" produce that’s been sitting on a truck or a shelf for days.

Stop feeling guilty about your crisper drawer—it’s time to start eating smarter.

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