Most Australians expect a natural disaster or emergency to hit home in the next five years, yet a staggering number of us still have zero plan in place. 

Today we’re looking at the alarming gap between disaster awareness and actual action, coinciding with EmergencyRedi Week. Why do so many people freeze or rely on passive thinking when crisis strikes, and what can we do to protect our families? Brent is joined by Brad Watson, Senior Manager of Recovery and Resilience at the Australian Red Cross, to break down the new data and what we can do about it.

• The Expectation vs. Confidence Gap: Why 83% of Australians expect an emergency ahead, but a third lack confidence in how to respond.

• The Power of the Mind: Recognizing why 77% of people agree that emotional and psychological readiness is just as critical as physical gear.

• The Inaction Trap: Unpacking why 1 in 8 people who lived through a disaster still took zero steps to prepare afterward.

• Targeting Vulnerable Cohorts: Looking at how groups like Millennials and culturally diverse communities face unique hurdles in getting ready.

If you want to move past complacency and protect your household before disaster strikes, this is an absolute must-listen.