Is your phone about to become your personal security guard? 

Starting July 1, the landscape of your text message inbox has changed for good. With SMS impersonation scams costing Australians millions every year, the ACMA has officially launched the Sender ID Register.

We’re joined by Samantha Yorke, Member of the ACMA, to decode what this means for your daily life. From now on, you might start seeing the "Unverified" label on your incoming messages. But what should you do when that warning pops up? And more importantly—can you still trust the messages that don't have that label?

We break down the new system, how it protects your data, and the crucial steps you need to take to keep your personal information out of the hands of scammers. Whether you’re a consumer trying to stay safe or a business owner wanting to ensure your messages reach your customers, this is an episode you can't afford to miss.

Is your phone about to become your personal security guard?&nbsp;
Starting July 1, the landscape of your text message inbox has changed for good. With SMS impersonation scams costing Australians millions every year, the ACMA has officially launched the Sender ID Register.
We&rsquo;re joined by Samantha Yorke, Member of the ACMA, to decode what this means for your daily life. From now on, you might start seeing the "Unverified" label on your incoming messages. But what should you do when that warning pops up? And more importantly&mdash;can you still trust the messages that don't have that label?
We break down the new system, how it protects your data, and the crucial steps you need to take to keep your personal information out of the hands of scammers. Whether you&rsquo;re a consumer trying to stay safe or a business owner wanting to ensure your messages reach your customers, this is an episode you can't afford to miss.

Join Brent Bultitude every weekend for lively chats with industry insiders and special guests! Covering the latest trends and exciting topics, it's your go-to for fresh insights and fun conversations.

Tune in for your weekend fix of thought-provoking conversation!

Join&nbsp;Brent Bultitude&nbsp;every weekend for lively chats with industry insiders and special guests! Covering the latest trends and exciting topics, it's your go-to for fresh insights and fun conversations.
Tune in for your weekend fix of thought-provoking conversation!

Afternoons with Brent Bultitude

Brent’s Business background and personality are fundamental to asking the right people the right questions with interviews, the latest news, quizzes, music and your calls on 13 12 69.

Plus Brent interviews many more people that are going to tell us what’s going from stories in the news to the things you care about.

Brent&rsquo;s Business background and personality are fundamental to asking the right people the right questions with interviews, the latest news, quizzes, music and your calls on 13 12 69. Plus Brent interviews many more people that are going to tell us what&rsquo;s going from stories in the news to the things you care about.