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Is Your Inbox Safe? The New Rules for SMS Scams

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Is your phone about to become your personal security guard? 

Starting July 1, the landscape of your text message inbox has changed for good. With SMS impersonation scams costing Australians millions every year, the ACMA has officially launched the Sender ID Register.

We’re joined by Samantha Yorke, Member of the ACMA, to decode what this means for your daily life. From now on, you might start seeing the "Unverified" label on your incoming messages. But what should you do when that warning pops up? And more importantly—can you still trust the messages that don't have that label?

We break down the new system, how it protects your data, and the crucial steps you need to take to keep your personal information out of the hands of scammers. Whether you’re a consumer trying to stay safe or a business owner wanting to ensure your messages reach your customers, this is an episode you can't afford to miss.

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