 Have you ever turned up to a rental inspection or open home only to discover the property looks completely different from its online photos? Welcome to the era of “housefishing”—where real estate agents use artificial intelligence to brighten dark rooms, add non-existent furniture, erase structural flaws, and paint lush green lawns.

In this episode, we unpack how AI has transformed property marketing and why New South Wales is cracking down with new laws in 2027 that carry fines up to $22,000 for failing to disclose digitally altered images. Joined by consumer behavior expert Paul Harrison (Director of Deakin University's MBA Program and Co-Director of the Better Consumption Lab), we discuss whether simple warning labels are enough to protect renters and buyers, and how you can spot digital illusions before making your next move.

Have you ever turned up to a rental inspection or open home only to discover the property looks completely different from its online photos? Welcome to the era of &ldquo;housefishing&rdquo;&mdash;where real estate agents use artificial intelligence to brighten dark rooms, add non-existent furniture, erase structural flaws, and paint lush green lawns.
In this episode, we unpack how AI has transformed property marketing and why New South Wales is cracking down with new laws in 2027 that carry fines up to $22,000 for failing to disclose digitally altered images. Joined by consumer behavior expert Paul Harrison (Director of Deakin University's MBA Program and Co-Director of the Better Consumption Lab), we discuss whether simple warning labels are enough to protect renters and buyers, and how you can spot digital illusions before making your next move.

Join Brent Bultitude every weekend for lively chats with industry insiders and special guests! Covering the latest trends and exciting topics, it's your go-to for fresh insights and fun conversations.

Tune in for your weekend fix of thought-provoking conversation!

Join&nbsp;Brent Bultitude&nbsp;every weekend for lively chats with industry insiders and special guests! Covering the latest trends and exciting topics, it's your go-to for fresh insights and fun conversations.
Tune in for your weekend fix of thought-provoking conversation!

Afternoons with Brent Bultitude

Brent’s Business background and personality are fundamental to asking the right people the right questions with interviews, the latest news, quizzes, music and your calls on 13 12 69.

Plus Brent interviews many more people that are going to tell us what’s going from stories in the news to the things you care about.

Brent&rsquo;s Business background and personality are fundamental to asking the right people the right questions with interviews, the latest news, quizzes, music and your calls on 13 12 69. Plus Brent interviews many more people that are going to tell us what&rsquo;s going from stories in the news to the things you care about.