Have you ever turned up to a rental inspection or open home only to discover the property looks completely different from its online photos? Welcome to the era of “housefishing”—where real estate agents use artificial intelligence to brighten dark rooms, add non-existent furniture, erase structural flaws, and paint lush green lawns.

In this episode, we unpack how AI has transformed property marketing and why New South Wales is cracking down with new laws in 2027 that carry fines up to $22,000 for failing to disclose digitally altered images. Joined by consumer behavior expert Paul Harrison (Director of Deakin University's MBA Program and Co-Director of the Better Consumption Lab), we discuss whether simple warning labels are enough to protect renters and buyers, and how you can spot digital illusions before making your next move.