In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Marcelo Kertesz, Chief Marketing Officer at MANSCAPED, about how the men’s grooming brand evolved from a DTC-first business into an omnichannel brand with a growing retail presence.

Marcelo shares how MANSCAPED expanded its product portfolio and distribution strategy while staying true to the humor and brand identity that fueled its early success. He also discusses the value of bringing marketing, creative, and product development under one leadership team, and how the brand is navigating changing conversations around masculinity and men’s self-care.

Key takeaways:
Investing in retail early helped MANSCAPED build its omnichannel presence beyond DTC.
Unifying marketing, creative, and product development creates a more cohesive brand experience across channels.
Expanding into new grooming categories requires balancing evolving consumer needs with a consistent brand identity.

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Marcelo Kertesz, Chief Marketing Officer at MANSCAPED, about how the men&rsquo;s grooming brand evolved from a DTC-first business into an omnichannel brand with a growing retail presence.
Marcelo shares how MANSCAPED expanded its product portfolio and distribution strategy while staying true to the humor and brand identity that fueled its early success. He also discusses the value of bringing marketing, creative, and product development under one leadership team, and how the brand is navigating changing conversations around masculinity and men&rsquo;s self-care.
Key takeaways:
<ul>
<li aria-level="1">Investing in retail early helped MANSCAPED build its omnichannel presence beyond DTC.</li>
<li aria-level="1">Unifying marketing, creative, and product development creates a more cohesive brand experience across channels.</li>
<li aria-level="1">Expanding into new grooming categories requires balancing evolving consumer needs with a consistent brand identity.</li>
</ul>

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics.

<a href="https://www.mikmak.com/">MikMak</a> Founder &amp; CEO Rachel Tipograph and <a href="https://www.profitero.com/">Profitero</a>&rsquo;s President Sarah Hofstetter tackle what&rsquo;s relevant in eCommerce today for the world&rsquo;s biggest brands. Each episode they&rsquo;ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce&rsquo;s latest consumer and retailer dynamics.

BRAVE COMMERCE

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics.

 

<a href="https://www.mikmak.com/">MikMak</a> Founder &amp; CEO Rachel Tipograph and <a href="https://www.profitero.com/">Profitero</a>&rsquo;s President Sarah Hofstetter tackle what&rsquo;s relevant in eCommerce today for the world&rsquo;s biggest brands. Each episode they&rsquo;ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce&rsquo;s latest consumer and retailer dynamics.
&nbsp;

MANSCAPED’s Marcelo Kertesz on Scaling Beyond DTC and Building an Omnichannel Brand

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/279c952b-42a1-496b-b0df-b4da00fe5391/transcript