Jeannette talks to Courtney Bagby Lupilin, the founder of Little Red Management, to discuss her journey in connecting brands with influencers in the social media space. Courtney has activated partnerships for huge brands including Disney, FOX, Hallmark, Nike, Adidas, Amazon, Dove, Lancome and more.

Courtney shares her experiences of starting the business, building relationships with both brands and influencers, and navigating challenges in the industry. She emphasises the importance of trust, consistency, and aligning values when working with influencers and brands

KEY TAKEAWAYS

• Consistency in content creation and posting is crucial for success on social media platforms, as it helps in building a strong personal brand and engaging with the audience effectively.
• Courtney advises not to let the fear of rejection hinder progress, emphasising the need to persevere and not take rejection personally in the entrepreneurial journey.
• Staying true to one's niche and expertise, rather than expanding internationally, can lead to better results and success in the long run, as it allows for a deeper understanding and specialisation in a specific area.
• In cases of brand misalignment or controversial situations, maintaining a strategic approach, staying quiet when necessary, and aligning with brands that share similar values are essential for reputation management and recovery.

BEST MOMENTS

“Sometimes I just feel like you need to like be quiet and like not say anything and let it pass."

"I think sometimes it's hard when you do care about people, especially if I don't think I can get you work based on past experience”

“It’s a commercial, a commercial venture and everyone, everyone has money, you know, earning money is not a dirty word, right? It's a, it makes the world go round."

This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. It’s never too late to be BRAVE and BOLD and unlock your inner BRILLIANCE. If you’d like to jump on a free mentoring session just DM Jeannette at info@jeannettelinfootassociates.com or sign up via Jeannette’s linktree https://linktr.ee/JLinfoot

VALUABLE RESOURCES

Brave Bold Brilliant - https://brave-bold-brilliant.com/ 

Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970    

Little Red Management - https://www.littleredmanagement.com/

ABOUT THE GUEST

Courtney Bagby Lupilin, the CEO and Founder of Little Red Management, is the go-to talent manager for reality TV stars from shows on ABC, CBS, MTV and Netflix including The Bachelor Franchise, Big Brother, The Challenge, and Love is Blind. A true fangirl turned entrepreneur, Courtney merged her passion for reality television with her acumen for advertising, communications, and digital media honed at the University of Colorado at Boulder. She began her career in the corporate sector at Oracle in San Francisco, managing internal communications and events. But her passion for the celebrity side of influencer marketing led her to Los Angeles where she hustled and boldly built relationships in the reality TV world. In 2019, Courtney founded her company Little Red Management at the young age of 25. Courtney's approach to influencer and celebrity brand management is rooted in her extensive knowledge and proclivity for pop culture, her ability to foster impactful brand and talent relationships, and her unwavering commitment to helping her clients achieve their dreams. Courtney has activated partnerships for huge brands including Disney, FOX, Hallmark, Nike, Adidas, Amazon, Dove, Lancome and more. Her love for pop culture has been reinforced through her travels around the world, where she has discovered that music, TV shows, sports, and movies are the universal language that connects people from all walks of life. Courtney currently resides in Los Angeles, CA.

ABOUT THE HOST

Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 25 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.

Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. 

CONTACT THE HOST

Jeannette’s linktree - https://linktr.ee/JLinfoot

https://www.jeannettelinfootassociates.com/

YOUTUBE - https://www.youtube.com/channel/UCtsU57ZGoPhm55_X0qF16_Q

LinkedIn - https://uk.linkedin.com/in/jeannettelinfoot

Facebook - https://uk.linkedin.com/in/jeannettelinfoot

Instagram - https://www.instagram.com/jeannette.linfoot/

Email - info@jeannettelinfootassociates.com

Podcast Description

Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big’ international businesses to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true’ to yourself is the order of the day.