Jeannette is joined by Issam Kazim, the CEO of Dubai Corporation for Tourism and Commerce Marketing. They discuss the growth and development of Dubai as a global tourism destination, highlighting the city's unique approach to tourism and its ability to adapt and innovate.

Issam shares insights into the strategies and initiatives that have driven Dubai's success, including the importance of collaboration between the private and public sectors, the focus on sustainability, and the continuous pursuit of excellence.

KEY TAKEAWAYS

• Collaboration between the private and public sectors is a key factor in Dubai's achievements. By working together, they have been able to overcome challenges, implement strategies, and drive the city's growth.
• Dubai embraces diversity and welcomes people from all over the world. With a population consisting of almost 200 nationalities, the city has created a unique and inclusive environment that attracts both visitors and residents.
• Dubai's response to the COVID-19 pandemic showcased its resilience and adaptability. The city quickly implemented measures to ensure the safety and well-being of its residents and visitors, while also maintaining communication and engagement through innovative campaigns.
• Sustainability is a priority for Dubai. The city has implemented initiatives to promote energy efficiency, reduce single-use plastics, and encourage environmentally friendly practices. Dubai aims to be a leader in sustainable tourism and is committed to achieving its net-zero goals by 2050.

BEST MOMENTS

"We were blessed by not having oil or gas to rely on. It forced Dubai to look elsewhere, and tourism came naturally to the people of Dubai."

"Dubai as a city is completely interlinked. We have the busiest international airport, Emirates Airlines connecting the world, and DP World, one of the largest port operators."

"We want people to be able to afford to come to Dubai regardless of their budget. Even three-star hotels in Dubai can compete with many five stars around the world."

"We always want to be better than we were yesterday. Dubai has never believed in ceilings. We've managed to achieve and sustain our position as one of the most internationally visited cities in the world."

This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. It’s never too late to be BRAVE and BOLD and unlock your inner BRILLIANCE. If you’d like to jump on a free mentoring session just DM Jeannette at info@jeannettelinfootassociates.com or sign up via Jeannette’s linktree https://linktr.ee/JLinfoot

VALUABLE RESOURCES

Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970    

ABOUT THE GUEST

Issam AbdulRahim Kazim­ is the CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), which was established in December 2013 as an affiliate of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism).

Having built and developed DCTCM’s team from the ground up, as well as its large network of international offices, Kazim leads all activities vis-à-vis the branding, promotion and marketing of the emirate of Dubai. He is instrumental in negotiating and facilitating global partnerships and plays an integral role in the development of relationships with industry stakeholders, partners and investors that contribute to the overall growth in visitation to the city. He also regularly acts as a key media spokesperson and the face of Dubai Tourism for events, presentations, interviews and visiting VIP delegations, influencers, public personalities and government bodies. Kazim’s accomplishments since taking up his post at DCTCM in February 2014 include developing innovative destination tools and dynamic digital platforms to enhance the visitor experience in Dubai.

Kazim previously worked as Director of DXB Live and Commercial at Dubai World Trade Centre (DWTC), and successfully launched strategic live events including Dubai Music Week.

ABOUT THE HOST

Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 25 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.

Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. 

CONTACT THE HOST

Jeannette’s linktree - https://linktr.ee/JLinfoot

https://www.jeannettelinfootassociates.com/

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Email - info@jeannettelinfootassociates.com

Podcast Description

Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big’ international businesses to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true’ to yourself is the order of the day.