🎧 📺  Brandwidth With Manu Prasad, presented by Spooler 

Brandwidth is a full stack marketing podcast where Manu Prasad speaks to people from across the brand and marketing ecosystem - from VCs and founders to CMOs and heads of brand/marketing to agency folks and specialists in different marketing domains. Through their stories, campaigns, experiences, and perspectives, we gain insights into the nuts and bolts of marketing.  

Manu is a full-stack marketing leader with 21+ years of experience, now working as a Fractional CMO for startups on brand, digital, and growth initiatives. He was previously the CMO at Scripbox, and has also worked in leadership roles in Myntra and Urban Ladder prior to this. 

In the fourth episode of Brandwidth, Manu Prasad speaks to Karthik Srinivasan, a communications strategy consultant, but that doesn’t really capture the magnitude of influence and reach that Karthik has built over the last few years across social platforms. He has been in the LinkedIn Power Profile list consecutively from 2016-18, and amassed a following that is nearing 3 lakhs on the platform. Over the course of his career, he has worked in communication across client and agency sides and with leading organisations such as Ogilvy and Flipkart.   

After a quick introduction on Karthik’s professional background, Manu begins to explore how Karthik built his personal brand from scratch - how long he worked on it, what his approach has been, and the kind of advice he gives in his workshops on the subject. Is building a personal brand for everyone, what are the things they need to do to make it successful, what are the concerns people have with building one and how they can be addressed, how does a personal brand differ from being an influencer, how does one choose the platforms to be present on and what to do there - these are some of the topics the conversation is about.   

In the second half of the conversation, Manu quizzes Karthik on some of his perspectives on brand building - long term approaches and virality. They then talk about the levels of authenticity a brand should have in communication, taking the specific example of Urban Company’s ad on Women’s Day. Manu brings up Karthik’s blog post about output, outtakes and outcomes and gets him to review the Air India safety ad through that filter. Towards the end, they discuss one of Karthik’s bugbears - how  brands have used Hindi in pan India communication.

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Follow Manu Prasad 
LinkedIn: https://www.linkedin.com/in/manuprasad/
Instagram: https://www.instagram.com/manuscrypts/ 
X: https://twitter.com/manuscrypts
Website: https://www.manuprasad.com 

Follow Karthik Srinivasan 
LinkedIn: https://www.linkedin.com/in/karts/
Website: https://beastoftraal.com/

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