If it feels like a year has already happened in two months, for those in the world of business and brands, keeping a finger on the pulse of how consumers are feeling is as critical now as ever. Joining Marisa and Steven on this episode is the CEO of the famed Harris Poll, John Gerzema. In this current climate, will Americans “keep calm and carry on… shopping?” How can business leaders and particularly marketers make a tighter connection with price-stressed consumers? What matters more: facts or feelings? And… is there still cause for optimism? This is one for which you are going to want to take notes!