As summer winds down and everyone gets back to business, Steven and Marisa are talking the business of marketing and the media in a multi-part series tackling the divide that exists (but shouldn't!) between those who control the purse strings ,and those who control the brand and audience string. Joining them on this episode is one of the most prominent analysts in media and technology: Rich Greenfield. Covering everything happening across the worlds of media, tech and entertainment, from whether we will still be buying the same bundles to the drama around Paramount, pass the popcorn and join in a conversation, made as always for experts and casual observers alike.