It’s holiday shopping prime time, which means for many retailers and brands, this is business prime time too. (There’s a reason the day after Thanksgiving is called Black Friday.) To give perspective to what’s going on out there and what we might expect, there is no one better than Marni Shapiro, the outspoken, in-the-trenches retail analyst behind The Retail Tracker. In this episode, Marni breaks down how the current macroeconomic environment is impacting American consumers (picture: a lot more shoppers standing in the aisles doing math), while sharing her belief that the American consumer has a way of making Christmas happen.
From cautionary tales to unexpected bright spots, this is a fresh, fascinating conversation on the holiday retail season and more.