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Businesses that learn forward know that - after a big campaign, whether a big success or big failure - it’s wise to conduct a post-mortem to understand what happened and their implications. In that spirit, and just a few days after a resounding presidential win for Donald Trump, Marisa and Steven offer their view of 5 major learnings for all marketers and brands that we can draw from this election outcome. No (well, almost no) political pontificating - just a smart, objective take that should incite everyone to think a little differently.

Businesses that learn forward know that - after a big campaign, whether a big success or big failure - it’s wise to conduct a post-mortem to understand what happened and their implications. In that spirit, and just a few days after a resounding presidential win for Donald Trump, Marisa and Steven offer their view of 5 major learnings for all marketers and brands that we can draw from this election outcome. No (well, almost no) political pontificating - just a smart, objective take that should incite everyone to think a little differently.

Tune in for insider insights and lively banter between two of the most dynamic and well-connected business leaders: Marisa Thalberg and Steven Wolfe Pereira.  The co-hosts, award-winning c-suite executives and close friends, keep it real as they tackle the most important and timely topics in marketing, media, tech, culture, careers, and more, particularly through the lens of brands, and the people powering them.

Tune in for insider insights and lively banter between two of the most dynamic and well-connected business leaders: Marisa Thalberg and Steven Wolfe Pereira.  The co-hosts, award-winning c-suite executives and close friends, keep it real as they tackle the most important and timely topics in marketing, media, tech, culture, careers, and more, particularly through the lens of brands, and the people powering them.

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(Election) Campaign Post-Mortem

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6c3df499-af15-4da5-89df-b225015dc689/transcript

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Marisa and Steven continue their recurring series on building understanding between the Marketers and the Money, when they sit down with private equity leader and former CEO Joshua Schultz to tackle this burning question: do finance leaders truly understand the value of marketing?  Together they get real about the tension between short-term financial performance and long-term brand building, and volley on marketing as an essential investment vs. just another cost to be managed. It’s the kind of conversation that needs to happen more in boardrooms around the country - and one you won’t want to miss.

Marisa and Steven continue their recurring series on building understanding between the Marketers and the Money, when they sit down with private equity leader and former CEO Joshua Schultz to tackle this burning question: do finance leaders truly understand the value of marketing?  Together they get real about the tension between short-term financial performance and long-term brand building, and volley on marketing as an essential investment vs. just another cost to be managed. It’s the kind of conversation that needs to happen more in boardrooms around the country - and one you won’t want to miss.

Private Equity, Meet Brand Equity (with guest Joshua Schultz)

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6833961a-1ce8-4b75-a056-b211001ed045/transcript

In the course of just one week, Marisa and Steven each announced major career news. For Marisa, it was the return to serving as the brand and marketing chief for a big American retailer (but doing it her way, which she wrote about on LinkedIn in a piece called “Try it On”). For Steven, it is also   about doing it his own way by launching a new company (Alpha & Co) to help brands, boards, and business leaders navigate the complexities of growth in the AI era. With true candor, insight and humor these two executives share what was behind these decisions, and what everyone might consider from them in their own career choices.

In the course of just one week, Marisa and Steven each announced major career news. For Marisa, it was the return to serving as the brand and marketing chief for a big American retailer (but doing it her way, which she wrote about on LinkedIn in a piece called “Try it On”). For Steven, it is also   about doing it his own way by launching a new company (Alpha &amp; Co) to help brands, boards, and business leaders navigate the complexities of growth in the AI era. With true candor, insight and humor these two executives share what was behind these decisions, and what everyone might consider from them in their own career choices.

Try it On

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a1ef59c8-9312-4d5d-9a0c-b2030010f95f/transcript

One of the recurring questions on “Brand New” has been to what extent should everyone think of themselves as a “brand.“ When it comes to celebrities, it’s not a question; they know they are brands. On this episode, Marisa and Steven talk with renowned interior designer, lifestyle expert and star of Netflix’s “Queer Eye” about his journey of creating a brand first as an entrepreneur, and then experiencing its transformation through the fame of a hit TV show.Bobby’s life story is interesting in and of itself (how many people do you know who started out in he Amish Bible Belt, lived out of their car as a teenager and managed to work their way up the ranks of home decor retail). But this conversation will go beyond to give you a rare, thoughtful view of how to think about helming a brand, when that brand is… you.

One of the recurring questions on “Brand New” has been to what extent should everyone think of themselves as a “brand.“ When it comes to celebrities, it’s not a question; they know they are brands. On this episode, Marisa and Steven talk with renowned interior designer, lifestyle expert and star of Netflix’s “Queer Eye” about his journey of creating a brand first as an entrepreneur, and then experiencing its transformation through the fame of a hit TV show.Bobby’s life story is interesting in and of itself (how many people do you know who started out in he Amish Bible Belt, lived out of their car as a teenager and managed to work their way up the ranks of home decor retail). But this conversation will go beyond to give you a rare, thoughtful view of how to think about helming a brand, when that brand is… you.

When You’re The Brand (with guest Bobby Berk)

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/da75027c-d07d-49a8-b7cb-b1ee002bd298/transcript

(Election) Campaign Post-Mortem

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