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With Steven recording from Spain, the co-hosts take this moment in the heat of August to talk about the importance of taking breaks, comparing American culture with regards to work and vacations versus Europe and many other parts of the world. (Spoiler: the U.S. ranks LAST). Both Marisa and Steven riff on the brands of both of the political parties in the wake of the DNC and RNC… and cover some recent business / CEO change headlines. This episode ends with a great listener question on knowing when and how far to rebrand.

With Steven recording from Spain, the co-hosts take this moment in the heat of August to talk about the importance of taking breaks, comparing American culture with regards to work and vacations versus Europe and many other parts of the world. (Spoiler: the U.S. ranks LAST). Both Marisa and Steven riff on the brands of both of the political parties in the wake of the DNC and RNC… and cover some recent business / CEO change headlines. This episode ends with a great listener question on knowing when and how far to rebrand.

Tune in for insider insights and lively banter between two of the most dynamic and well-connected business leaders: Marisa Thalberg and Steven Wolfe Pereira.  The co-hosts, award-winning c-suite executives and close friends, keep it real as they tackle the most important and timely topics in marketing, media, tech, culture, careers, and more, particularly through the lens of brands, and the people powering them.

Tune in for insider insights and lively banter between two of the most dynamic and well-connected business leaders: Marisa Thalberg and Steven Wolfe Pereira.  The co-hosts, award-winning c-suite executives and close friends, keep it real as they tackle the most important and timely topics in marketing, media, tech, culture, careers, and more, particularly through the lens of brands, and the people powering them.

Brand New

Are We Doing This Right

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/c9a01da7-0ba2-471d-bc7f-b1d80036eaca/transcript

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Businesses that learn forward know that - after a big campaign, whether a big success or big failure - it’s wise to conduct a post-mortem to understand what happened and their implications. In that spirit, and just a few days after a resounding presidential win for Donald Trump, Marisa and Steven offer their view of 5 major learnings for all marketers and brands that we can draw from this election outcome. No (well, almost no) political pontificating - just a smart, objective take that should incite everyone to think a little differently.

Businesses that learn forward know that - after a big campaign, whether a big success or big failure - it’s wise to conduct a post-mortem to understand what happened and their implications. In that spirit, and just a few days after a resounding presidential win for Donald Trump, Marisa and Steven offer their view of 5 major learnings for all marketers and brands that we can draw from this election outcome. No (well, almost no) political pontificating - just a smart, objective take that should incite everyone to think a little differently.

(Election) Campaign Post-Mortem

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6c3df499-af15-4da5-89df-b225015dc689/transcript

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Marisa and Steven continue their recurring series on building understanding between the Marketers and the Money, when they sit down with private equity leader and former CEO Joshua Schultz to tackle this burning question: do finance leaders truly understand the value of marketing?  Together they get real about the tension between short-term financial performance and long-term brand building, and volley on marketing as an essential investment vs. just another cost to be managed. It’s the kind of conversation that needs to happen more in boardrooms around the country - and one you won’t want to miss.

Marisa and Steven continue their recurring series on building understanding between the Marketers and the Money, when they sit down with private equity leader and former CEO Joshua Schultz to tackle this burning question: do finance leaders truly understand the value of marketing?  Together they get real about the tension between short-term financial performance and long-term brand building, and volley on marketing as an essential investment vs. just another cost to be managed. It’s the kind of conversation that needs to happen more in boardrooms around the country - and one you won’t want to miss.

Private Equity, Meet Brand Equity (with guest Joshua Schultz)

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6833961a-1ce8-4b75-a056-b211001ed045/transcript

In the course of just one week, Marisa and Steven each announced major career news. For Marisa, it was the return to serving as the brand and marketing chief for a big American retailer (but doing it her way, which she wrote about on LinkedIn in a piece called “Try it On”). For Steven, it is also   about doing it his own way by launching a new company (Alpha & Co) to help brands, boards, and business leaders navigate the complexities of growth in the AI era. With true candor, insight and humor these two executives share what was behind these decisions, and what everyone might consider from them in their own career choices.

In the course of just one week, Marisa and Steven each announced major career news. For Marisa, it was the return to serving as the brand and marketing chief for a big American retailer (but doing it her way, which she wrote about on LinkedIn in a piece called “Try it On”). For Steven, it is also   about doing it his own way by launching a new company (Alpha &amp; Co) to help brands, boards, and business leaders navigate the complexities of growth in the AI era. With true candor, insight and humor these two executives share what was behind these decisions, and what everyone might consider from them in their own career choices.

Try it On

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a1ef59c8-9312-4d5d-9a0c-b2030010f95f/transcript

Are We Doing This Right

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