The tradition of putting diamonds on engagement rings is less than a century old, but some 80% of engagement rings in the U.S. now bear them. Learn how a cartel and an ad campaign created such a pervasive demand for diamonds in today's episode of BrainStuff, based on this article: https://money.howstuffworks.com/true-story-blood-diamonds.htm and this video: https://www.youtube.com/watch?v=IceJ-gUm-gQ. To learn more about the De Beers cartel, check out the episode of Stuff They Don't Want You To Know 'Diamonds: The Conspiracy' https://omny.fm/shows/stuff-they-dont-want-you-to-know/diamonds-the-conspiracy

<p>The tradition of putting diamonds on engagement rings is less than a century old, but some 80% of engagement rings in the U.S. now bear them. Learn how a cartel and an ad campaign created such a pervasive demand for diamonds in today's episode of BrainStuff, based on this article: <a href="https://money.howstuffworks.com/true-story-blood-diamonds.htm">https://money.howstuffworks.com/true-story-blood-diamonds.htm</a> and this video: <a href="https://www.youtube.com/watch?v=IceJ-gUm-gQ">https://www.youtube.com/watch?v=IceJ-gUm-gQ</a>. To learn more about the De Beers cartel, check out the episode of Stuff They Don't Want You To Know 'Diamonds: The Conspiracy' <a href="https://omny.fm/shows/stuff-they-dont-want-you-to-know/diamonds-the-conspiracy">https://omny.fm/shows/stuff-they-dont-want-you-to-know/diamonds-the-conspiracy</a></p>

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Why Do We Put Diamonds on Engagement Rings?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2eb1f7f0-c727-4a26-ae30-b4750134995a/transcript