In this episode Elsa sits down with the woman with quite possibly the coolest name in business; Yael Keon, email marketing strategist and self-confessed systems nerd. From accidentally starting a blog ten years ago (two weeks before finding out she was pregnant, no less) to becoming the go-to woman for email marketing that actually works, Yael brings the receipts, the honesty, and zero corporate fluff.

This one's for anyone who's ever thought "I don't want to be annoying" was a good enough reason to skip email marketing.

This conversation is about:
Yael's accidental start in blogging and Pinterest
Getting diagnosed with ADHD as an adult
Why "you have so much potential" is the worst thing you can say to someone
Working from home with an ADHD brain
The real reason people avoid email marketing
Automation vs. AI; they are not the same thing
Why your email list is a business asset, even when you sell up
Turning old, messy client databases into gold

Loved this convo as much as we did? Then don't forget to rate, follow, share, and review the Bossy Bitch Podcast. It helps other bossy babes find us and keeps the good conversations going. Until next time, stay bossy and embrace the awkward!

Yael Instagram: https://www.instagram.com/yaelkeon/ 
Website:https://yaelkeon.com/

Follow Elsa on all her socials:
Website:https://elsamitchell.com.au/ 
Instagram: https://www.instagram.com/elsa_mitchell_/ 
FREE Facebook Page:https://www.facebook.com/groups/bossyb.businessownersunited 

In this episode Elsa sits down with the woman with quite possibly the coolest name in business; Yael Keon, email marketing strategist and self-confessed systems nerd. From accidentally starting a blog ten years ago (two weeks before finding out she was pregnant, no less) to becoming the go-to woman for email marketing that actually works, Yael brings the receipts, the honesty, and zero corporate fluff.
This one's for anyone who's ever thought "I don't want to be annoying" was a good enough reason to skip email marketing.
This conversation is about:
<ul>
<li>Yael's accidental start in blogging and Pinterest</li>
<li>Getting diagnosed with ADHD as an adult</li>
<li>Why "you have so much potential" is the worst thing you can say to someone</li>
<li>Working from home with an ADHD brain</li>
<li>The real reason people avoid email marketing</li>
<li>Automation vs. AI; they are not the same thing</li>
<li>Why your email list is a business asset, even when you sell up</li>
<li>Turning old, messy client databases into gold</li>
</ul>
Loved this convo as much as we did? Then don't forget to rate, follow, share, and review the Bossy Bitch Podcast. It helps other bossy babes find us and keeps the good conversations going. Until next time, stay bossy and embrace the awkward!
Yael Instagram: <a href="https://www.instagram.com/yaelkeon/">https://www.instagram.com/yaelkeon/</a>&nbsp; Website: <a href="https://yaelkeon.com/">https://yaelkeon.com/</a>
Follow Elsa on all her socials: Website: <a href="https://elsamitchell.com.au/">https://elsamitchell.com.au/</a>&nbsp; Instagram: <a href="https://www.instagram.com/elsa_mitchell_/">https://www.instagram.com/elsa_mitchell_/</a>&nbsp; FREE Facebook Page: <a href="https://www.facebook.com/groups/bossyb.businessownersunited">https://www.facebook.com/groups/bossyb.businessownersunited</a>&nbsp;

The Bossy Bitch podcast with business mentor Elsa Mitchell explores all the remote corners of Australia chatting to women in business and discovering their hidden success stories.


Join entrepreneur and born and bred country gal Elsa, as she shares her own business triumphs and tribulations alongside inspiring Aussie women. 


If you're into the weird and wacky, having a laugh and don't mind a bit of bad language whilst learning, being inspired and delving into how to grow a successful business with someone who's doing it and doing it well, then come see the world through my lens. 

The Bossy Bitch podcast with business mentor Elsa Mitchell explores all the remote corners of Australia chatting to women in business and discovering their hidden success stories.
 Join entrepreneur and born and bred country gal Elsa, as she shares her own business triumphs and tribulations alongside inspiring Aussie women.&nbsp;
 If you're into the weird and wacky, having a laugh and don't mind a bit of bad language whilst learning, being inspired and delving into how to grow a successful business with someone who's doing it and doing it well, then come see the world through my lens.&nbsp;

Bossy Bitch

Automation vs. AI; they are not the same thing with Yael Keon

In this episode of the Bossy Bitch Podcast, Elsa sits down with the brilliant and warm-hearted Kirstin Bouse - midlife psychologist, founder of All About Her, and host of the Midlife Bites podcast - for a conversation that is equal parts honest, hilarious, and deeply needed.

Kirstin was doing menopause before it was cool - professionally AND personally - and she's here to tell us everything we wish someone had told us sooner. From her own "what the hell is going on with me" journey through perimenopause, to why she sold an 18-year private practice and built something entirely new, this is the real, unfiltered truth about midlife that no one's talking about loudly enough.

This conversation is about:
Perimenopause and what it actually feels like from the inside
Why symptoms get missed, misdiagnosed, or blamed on everything else
The difference between a psychologist and a psychiatrist (finally explained!)
Why hormones alone don't fix everything
Estrogen - the "hormone of accommodation and servitude" - and what happens when it drops
Women waking up and refusing to be everyone's everything anymore
The psychological power of midlife - and why it's actually your time

The Truth About the Midlife Transition
Kirstin and Elsa unpack:
Why perimenopause can last anywhere from 3 to 12 years
How the biopsychosocial model looks at women as whole humans - not just hormones
What "waking up" in midlife actually means for relationships, identity and boundaries
Why so many women spend years not recognising themselves before the shift happens
The wisdom that only comes from living life - and why midlife women are wildly underestimated
Why it really does get better on the other side - from someone who's been through the shit show and come out the other side

This is a masterclass in midlife, mental health, and what it means to finally put yourself first.
Final Thoughts: Loved this convo as much as I did? Then don't forget to rate, follow, share, and review the Bossy Bitch Podcast! It helps other women find us - and honestly, every woman needs to hear this one. Until next time, stay bossy and back yourself!
Follow Kirstin Instagram: https://www.instagram.com/the_midlife_psychologist?igsh=MWU3bzk4aHl2dmV5Zg==
Website: https://www.allabouthercentre.com.au/

Follow Elsa on all her socials:
Website: https://elsamitchell.com.au/
Instagram: https://www.instagram.com/elsa_mitchell_/
FREE Facebook Page: https://www.facebook.com/groups/bossyb.businessownersunited

In this episode of the Bossy Bitch Podcast, Elsa sits down with the brilliant and warm-hearted Kirstin Bouse - midlife psychologist, founder of All About Her, and host of the Midlife Bites podcast - for a conversation that is equal parts honest, hilarious, and deeply needed.
Kirstin was doing menopause before it was cool - professionally AND personally - and she's here to tell us everything we wish someone had told us sooner. From her own "what the hell is going on with me" journey through perimenopause, to why she sold an 18-year private practice and built something entirely new, this is the real, unfiltered truth about midlife that no one's talking about loudly enough.
This conversation is about:
<ul>
<li>Perimenopause and what it actually feels like from the inside</li>
<li>Why symptoms get missed, misdiagnosed, or blamed on everything else</li>
<li>The difference between a psychologist and a psychiatrist (finally explained!)</li>
<li>Why hormones alone don't fix everything</li>
<li>Estrogen - the "hormone of accommodation and servitude" - and what happens when it drops</li>
<li>Women waking up and refusing to be everyone's everything anymore</li>
<li>The psychological power of midlife - and why it's actually your time</li>
</ul>
The Truth About the Midlife Transition Kirstin and Elsa unpack:
<ul>
<li>Why perimenopause can last anywhere from 3 to 12 years</li>
<li>How the biopsychosocial model looks at women as whole humans - not just hormones</li>
<li>What "waking up" in midlife actually means for relationships, identity and boundaries</li>
<li>Why so many women spend years not recognising themselves before the shift happens</li>
<li>The wisdom that only comes from living life - and why midlife women are wildly underestimated</li>
<li>Why it really does get better on the other side - from someone who's been through the shit show and come out the other side</li>
</ul>
This is a masterclass in midlife, mental health, and what it means to finally put yourself first. Final Thoughts: Loved this convo as much as I did? Then don't forget to rate, follow, share, and review the Bossy Bitch Podcast! It helps other women find us - and honestly, every woman needs to hear this one. Until next time, stay bossy and back yourself!
<ul>
<li>Follow Kirstin Instagram:&nbsp;<a href="https://www.instagram.com/the_midlife_psychologist?igsh=MWU3bzk4aHl2dmV5Zg==">https://www.instagram.com/the_midlife_psychologist?igsh=MWU3bzk4aHl2dmV5Zg==</a></li>
<li>Website:&nbsp;<a href="https://www.allabouthercentre.com.au/">https://www.allabouthercentre.com.au/</a></li>
</ul>
Follow Elsa on all her socials:
<ul>
<li>Website:&nbsp;<a href="https://elsamitchell.com.au/">https://elsamitchell.com.au/</a></li>
<li>Instagram:&nbsp;<a href="https://www.instagram.com/elsa_mitchell_/">https://www.instagram.com/elsa_mitchell_/</a></li>
<li>FREE Facebook Page:&nbsp;<a href="https://www.facebook.com/groups/bossyb.businessownersunited">https://www.facebook.com/groups/bossyb.businessownersunited</a></li>
</ul>

Midlife Bites with Kirstin Bouse

In this episode of the Bossy Bitch Podcast, Elsa records live from Port Hedland in the Pilbara and sits down with the iconic, unapologetically pink, powerhouse herself; Tina Scott, General Manager of the Port Hedland Chamber of Commerce.

From building one of the most vibrant regional business communities in WA… to accidentally creating one of the strongest personal brands in the Pilbara… to being hand-picked for a pink train photoshoot with Gina Rinehart — this episode is equal parts business, leadership, authenticity and a little bit Barbie-core magic.

This conversation is about:


Regional opportunity


Leadership in remote communities


Accidental personal branding


Handling criticism


Owning your “freak flag”


And why being more YOU actually makes you more successful

The Power of Regional Business Elsa and Tina unpack:


Why Port Hedland is a true economic powerhouse


The reality of being a transient mining town


What it takes to build sustainable small businesses in remote WA


The funding hustle behind the Chamber’s 80 corporate sponsors


How small sponsors can create massive community impact


Why regional chambers can be wildly powerful when done right

You’ll also hear a jaw-dropping stat about the Port and why if it shuts down, the whole country feels it.

This is a masterclass in regional leadership and community building.

👉🏻 Follow me on all my socials:
Website: https://elsamitchell.com.au/
Instagram: https://www.instagram.com/elsa_mitchell_/
FREE Facebook Page: https://www.facebook.com/groups/bossyb.businessownersunited

In this episode of the Bossy Bitch Podcast, Elsa records live from Port Hedland in the Pilbara and sits down with the iconic, unapologetically pink, powerhouse herself; Tina Scott, General Manager of the Port Hedland Chamber of Commerce.
From building one of the most vibrant regional business communities in WA&hellip; to accidentally creating one of the strongest personal brands in the Pilbara&hellip; to being hand-picked for a pink train photoshoot with Gina Rinehart &mdash; this episode is equal parts business, leadership, authenticity and a little bit Barbie-core magic.
This conversation is about:
<ul data-indent-level="1">
<li>
Regional opportunity
</li>
<li>
Leadership in remote communities
</li>
<li>
Accidental personal branding
</li>
<li>
Handling criticism
</li>
<li>
Owning your &ldquo;freak flag&rdquo;
</li>
<li>
And why being more YOU actually makes you more successful
</li>
</ul>
The Power of Regional Business Elsa and Tina unpack:
<ul data-indent-level="1">
<li>
Why Port Hedland is a true economic powerhouse
</li>
<li>
The reality of being a transient mining town
</li>
<li>
What it takes to build sustainable small businesses in remote WA
</li>
<li>
The funding hustle behind the Chamber&rsquo;s 80 corporate sponsors
</li>
<li>
How small sponsors can create massive community impact
</li>
<li>
Why regional chambers can be wildly powerful when done right
</li>
</ul>
You&rsquo;ll also hear a jaw-dropping stat about the Port and why if it shuts down, the whole country feels it.
This is a masterclass in regional leadership and community building.
👉🏻 Follow me on all my socials: Website:&nbsp;<a href="https://elsamitchell.com.au/">https://elsamitchell.com.au/</a> Instagram:&nbsp;<a href="https://www.instagram.com/elsa_mitchell_/">https://www.instagram.com/elsa_mitchell_/</a> FREE Facebook Page:&nbsp;<a href="https://www.facebook.com/groups/bossyb.businessownersunited">https://www.facebook.com/groups/bossyb.businessownersunited</a>

Pilbara Barbie & Personal Branding That Actually Works – With Tina Scott

Welcome back to another solo episode of the Bossy Bitch Podcast with Elsa Mitchell – where I say the things you’re probably thinking but won’t say out loud.

This week’s episode is a mix of real talk, tough love (sorry, bro), and some behind-the-scenes honesty about business, life, and why none of us are really that special when it comes to the struggles we face.

Fresh back from Tash Corbin’s conference in Noosa, I share the humbling experience of showing up solo, plus a late-night conversation with my truck-driving brother that sparked the theme of this episode: everybody’s got problems in business, you’re not alone, and you’re not broken.

We cover:
Why business isn’t (and never will be) passive income magic 
The messy overlap of personal life and business life (because how can it not?)
The dream of “freedom” in business vs. the reality of running the beast you built
How comparison online keeps us stuck in shame and self-doubt
Why it’s normal to feel miserable, even when you’re making money
The importance of stepping back, resetting, and building a support crew that gets it

This is a no-BS chat about the stuff no one likes to say out loud – that business is hard, life is harder, and you’re not the only one quietly wondering what the hell you’ve created.
If you’re nodding along, feeling seen, or maybe a bit called out, this episode is for you.

Want to hit your own reset button? Check out my 4-week program – The Circuit Breaker. It’s designed to give you the ideas, energy, and clarity you need to fall back in love with your business again. You can join live or go at your own pace – your call.

👉🏻 Follow me on all my socials:
Website: https://elsamitchell.com.au/
Instagram: https://www.instagram.com/elsa_mitchell_/
FREE Facebook Page: https://www.facebook.com/groups/bossyb.businessownersunited

Welcome back to another solo episode of the&nbsp;Bossy Bitch Podcast with Elsa Mitchell &ndash; where I say the things you&rsquo;re probably thinking but won&rsquo;t say out loud.
This week&rsquo;s episode is a mix of real talk, tough love (sorry, bro), and some behind-the-scenes honesty about business, life, and why none of us are really that special when it comes to the struggles we face.
Fresh back from Tash Corbin&rsquo;s conference in Noosa, I share the humbling experience of showing up solo, plus a late-night conversation with my truck-driving brother that sparked the theme of this episode: everybody&rsquo;s got problems in business, you&rsquo;re not alone, and you&rsquo;re not broken.
We cover:
<ul data-stringify-type="unordered-list" data-list-tree="true" data-indent="0" data-border="0">
<li data-stringify-indent="0" data-stringify-border="0">Why business isn&rsquo;t (and never will be) passive income magic&nbsp;</li>
<li data-stringify-indent="0" data-stringify-border="0">The messy overlap of personal life and business life (because how can it not?)</li>
<li data-stringify-indent="0" data-stringify-border="0">The dream of &ldquo;freedom&rdquo; in business vs. the reality of running the beast you built</li>
<li data-stringify-indent="0" data-stringify-border="0">How comparison online keeps us stuck in shame and self-doubt</li>
<li data-stringify-indent="0" data-stringify-border="0">Why it&rsquo;s normal to feel miserable, even when you&rsquo;re making money</li>
<li data-stringify-indent="0" data-stringify-border="0">The importance of stepping back, resetting, and building a support crew that gets it</li>
</ul>
This is a no-BS chat about the stuff no one likes to say out loud &ndash; that business is hard, life is harder, and you&rsquo;re not the only one quietly wondering what the hell you&rsquo;ve created. If you&rsquo;re nodding along, feeling seen, or maybe a bit called out, this episode is for you.
Want to hit your own reset button? Check out my&nbsp;<a href="https://elsa-mitchell.mykajabi.com/business-circuit-breaker-live-course">4-week program &ndash; The Circuit Breaker</a>.&nbsp;It&rsquo;s designed to give you the ideas, energy, and clarity you need to fall back in love with your business again. You can join live or go at your own pace &ndash; your call.
👉🏻 Follow me on all my socials: Website:&nbsp;<a href="https://elsamitchell.com.au/">https://elsamitchell.com.au/</a> Instagram:&nbsp;<a href="https://www.instagram.com/elsa_mitchell_/">https://www.instagram.com/elsa_mitchell_/</a> FREE Facebook Page:&nbsp;<a href="https://www.facebook.com/groups/bossyb.businessownersunited">https://www.facebook.com/groups/bossyb.businessownersunited</a>

Automation vs. AI; they are not the same thing with Yael Keon

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