It’s in the name. Sam Levi is as luxe as they come when it comes to running a business. Sam started up his first-of-its-kind beauty brand Luxe Sticks in lockdown and has since become a force to be reckoned with in the business world. 

On launch day, Luxe sticks sold out within 48-hours on launch day, fast-forward to now, Sam hosts an entrepreneurial TV show: Take Your Shot with Sam Levi. 

Find out what it takes to run an internationally recognised business, the inspiration behind the brand and what it was like to be one of the first openly gay men on New Zealand reality television.