As Australia heads toward a pivotal election, this episode talks to the evolving political landscape. Our three ex-political staffers from rival parties unpack key political strategies and campaign tactics, from debate dynamics and media messaging to the rise of social media influencers in political discourse. Minor parties and their challenges in gaining visibility are explored, alongside the increasing importance of engaging Gen Z and millennial voters. The conversation also touches on the role of government relations, bipartisan advocacy, and how campaign launches shape public perception. This is a must-listen for anyone interested in politics, voter engagement, and election trends in Australia.

Connect with us:
Annie O’Rourke
Dr. Rachel Howard
Larissa Brown

Kylea Tink

Links:
89 Degrees East
Politiv

References:
https://greens.org.au/news/media-release/greens-call-abc-be-legislated-election-debate-host
https://www.statista.com/statistics/588470/australia-news-sources-age/
https://www.acma.gov.au/articles/2024-02/acma-research-reveals-australian-news-consumption-trends
https://www.abc.net.au/news/2024-11-25/election-2025-gen-z-millennial-outnumber-baby-boomers/104641230
https://www.monash.edu/news/articles/youthquake-to-shake-up-2025-federal-election-as-millenial-and-gen-z-voters-outnumber-boomers-and-gen-xers-for-the-first-time


🔖 Australian politics, election strategies, political campaigns, debates, government relations, voter engagement, Gen Z voters, political influencers, social media in politics, campaign media, election Australia, minor parties, political communication, political tactics, campaign launches

 

Key Takeaways


The Australian political environment is shifting with new campaign strategies and voter outreach methods.


Well-prepared debates are essential for candidates to connect with the electorate.


Minor parties face structural challenges in accessing mainstream media coverage and debates.


Influencers and digital creators are reshaping how politics is consumed and understood, particularly among younger voters.


Campaign launches are crucial moments for setting the narrative and media tone.


Gen Z and millennial engagement is vital for the success of any election campaign.


Government relations should remain bipartisan and consistent between election cycles.


Traditional media is being supplemented—and in some cases, replaced—by digital platforms in political communication.


The outcome of election day will significantly impact future government policy and public direction.


This election cycle presents both unprecedented challenges and new opportunities for political engagement.

Chapters
00:00 — Introduction to the Political Landscape
03:06 — Election Strategies and Tactics
05:56 — Debate Dynamics and Candidate Preparation
08:52 — The Role of Minor Parties in Elections
12:08 — Influencers and the New Media Landscape
14:59 — Campaign Launches and Political Messaging
18:11 — Engaging Younger Voters
21:05 — The Importance of Government Relations
23:53 — Election Day and Its Implications
27:01 — Closing Thoughts and Reflections

As Australia heads toward a pivotal election, this episode talks to the evolving political landscape. Our three&nbsp;ex-political staffers from rival parties&nbsp;unpack key political strategies and campaign tactics, from debate dynamics and media messaging to the rise of social media influencers in political discourse. Minor parties and their challenges in gaining visibility are explored, alongside the increasing importance of engaging Gen Z and millennial voters. The conversation also touches on the role of government relations, bipartisan advocacy, and how campaign launches shape public perception. This is a must-listen for anyone interested in politics, voter engagement, and election trends in Australia.
Connect with us: <a href="https://www.linkedin.com/in/annie-o-rourke-b458bb123/" data-start="1084" data-end="1155">Annie O&rsquo;Rourke</a> <a href="https://www.linkedin.com/in/dr-rachel-howard/" data-start="1158" data-end="1224">Dr. Rachel Howard</a> <a href="https://www.linkedin.com/in/brownlarissa" data-start="1227" data-end="1284">Larissa Brown</a>
<a href="https://www.linkedin.com/in/kylea-pronounced-kylie-tink-8b041213/">Kylea Tink</a>
Links: <a href="https://www.89degreeseast.com/" data-start="1299" data-end="1348">89 Degrees East</a> <a href="https://politiv.com.au/" data-start="1351" data-end="1384">Politiv</a>
References:
<ul>
<li dir="ltr"><a href="https://greens.org.au/news/media-release/greens-call-abc-be-legislated-election-debate-host">https://greens.org.au/news/media-release/greens-call-abc-be-legislated-election-debate-host</a></li>
<li dir="ltr"><a href="https://www.statista.com/statistics/588470/australia-news-sources-age/">https://www.statista.com/statistics/588470/australia-news-sources-age/</a></li>
<li dir="ltr"><a href="https://www.acma.gov.au/articles/2024-02/acma-research-reveals-australian-news-consumption-trends">https://www.acma.gov.au/articles/2024-02/acma-research-reveals-australian-news-consumption-trends</a></li>
<li dir="ltr"><a href="https://www.abc.net.au/news/2024-11-25/election-2025-gen-z-millennial-outnumber-baby-boomers/104641230">https://www.abc.net.au/news/2024-11-25/election-2025-gen-z-millennial-outnumber-baby-boomers/104641230</a></li>
<li dir="ltr"><a href="https://www.monash.edu/news/articles/youthquake-to-shake-up-2025-federal-election-as-millenial-and-gen-z-voters-outnumber-boomers-and-gen-xers-for-the-first-time">https://www.monash.edu/news/articles/youthquake-to-shake-up-2025-federal-election-as-millenial-and-gen-z-voters-outnumber-boomers-and-gen-xers-for-the-first-time</a></li>
</ul>
 🔖 Australian politics, election strategies, political campaigns, debates, government relations, voter engagement, Gen Z voters, political influencers, social media in politics, campaign media, election Australia, minor parties, political communication, political tactics, campaign launches
&nbsp;
<hr data-start="1420" data-end="1423">
Key Takeaways
<ul data-start="1445" data-end="2461">
<li data-start="1445" data-end="1554">
The Australian political environment is shifting with new campaign strategies and voter outreach methods.
</li>
<li data-start="1555" data-end="1641">
Well-prepared debates are essential for candidates to connect with the electorate.
</li>
<li data-start="1642" data-end="1738">
Minor parties face structural challenges in accessing mainstream media coverage and debates.
</li>
<li data-start="1739" data-end="1865">
Influencers and digital creators are reshaping how politics is consumed and understood, particularly among younger voters.
</li>
<li data-start="1866" data-end="1949">
Campaign launches are crucial moments for setting the narrative and media tone.
</li>
<li data-start="1950" data-end="2036">
Gen Z and millennial engagement is vital for the success of any election campaign.
</li>
<li data-start="2037" data-end="2126">
Government relations should remain bipartisan and consistent between election cycles.
</li>
<li data-start="2127" data-end="2247">
Traditional media is being supplemented&mdash;and in some cases, replaced&mdash;by digital platforms in political communication.
</li>
<li data-start="2248" data-end="2352">
The outcome of election day will significantly impact future government policy and public direction.
</li>
<li data-start="2353" data-end="2461">
This election cycle presents both unprecedented challenges and new opportunities for political engagement.
</li>
</ul>
<hr data-start="2463" data-end="2466">
Chapters 00:00 &mdash; Introduction to the Political Landscape 03:06 &mdash; Election Strategies and Tactics 05:56 &mdash; Debate Dynamics and Candidate Preparation 08:52 &mdash; The Role of Minor Parties in Elections 12:08 &mdash; Influencers and the New Media Landscape 14:59 &mdash; Campaign Launches and Political Messaging 18:11 &mdash; Engaging Younger Voters 21:05 &mdash; The Importance of Government Relations 23:53 &mdash; Election Day and Its Implications 27:01 &mdash; Closing Thoughts and Reflections

Politics without the Punch-Ups. Three former staffers reveal life behind the 'party'. 

Politics without the Punch-Ups. Three former staffers reveal life behind the 'party'.&nbsp;

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