Apple Inc. is about to start the biggest run of device releases in its history, delivering a wave of fresh form factors and whole new product areas in 2026, 2027 and beyond. New Chief Executive Officer John Ternus will unveil the latest iPhones and Apple Watches at the company’s Sept. 9 “Surprise and Shine” event, which will be the beginning of the device releases. The company has been working on this pipeline for the past half-decade, and Ternus has touted plans for a dawning era of innovation, with many products in development for the coming years.

Also this weekend, researchers believe that advances in AI and biologgers could enable humans to communicate with animals, but there are concerns that this technology could be used to harm animals or disrupt their social environments. The use of playback experiments, which involve broadcasting recorded animal calls to another animal, is a controversial technique that raises ethical concerns and may cause stress or disrupt the animals' social environment.

On today's show, Bloomberg This Weekend hosts Christina Ruffini and Jeff Mason speak with:
Woo Jin Ho, Bloomberg Intelligence Senior Hardware Analyst on Apple CEO John Ternus and his first major product event since succeeding Tim Cook
Morgan Meaker, Bloomberg Weekend Senior Writer, on AI advancements that could enable humans to communicate with animals
Annie Lowrey, The Atlantic Staff Writer on her book, “The Time Tax,” which examines the hidden cost of America's bureaucratic process
Plus, Christina, Jeff, and Lisa Mateo discuss the stories you might have missed this week on BTW.

For more conversations like this, watch and listen to Bloomberg This Weekend live on Saturdays and Sundays from 7AM-10AM ET. Watch on Bloomberg Television, listen on Bloomberg Radio and stream the show live on the Bloomberg Business app and Bloomberg.com/video.

Apple Inc. is about to start the biggest run of device releases in its history, delivering a wave of fresh form factors and whole new product areas in 2026, 2027 and beyond. New Chief Executive Officer John Ternus will unveil the latest iPhones and Apple Watches at the company&rsquo;s Sept. 9 &ldquo;Surprise and Shine&rdquo; event, which will be the beginning of the device releases. The company has been working on this pipeline for the past half-decade, and Ternus has touted plans for a dawning era of innovation, with many products in development for the coming years.
Also this weekend, researchers believe that advances in AI and biologgers could enable humans to communicate with animals, but there are concerns that this technology could be used to harm animals or disrupt their social environments. The use of playback experiments, which involve broadcasting recorded animal calls to another animal, is a controversial technique that raises ethical concerns and may cause stress or disrupt the animals' social environment.
On today's show, Bloomberg This Weekend hosts Christina Ruffini and Jeff Mason speak with:
<ul>
<li>Woo Jin Ho, Bloomberg Intelligence Senior Hardware Analyst on Apple CEO John Ternus and his first major product event since succeeding Tim Cook</li>
<li>Morgan Meaker, Bloomberg Weekend Senior Writer, on AI advancements that could enable humans to communicate with animals</li>
<li>Annie Lowrey, The Atlantic Staff Writer on her book, &ldquo;The Time Tax,&rdquo; which examines the hidden cost of America's bureaucratic process</li>
<li>Plus, Christina, Jeff, and Lisa Mateo discuss the stories you might have missed this week on BTW.</li>
</ul>
For more conversations like this, watch and listen to Bloomberg This Weekend live on Saturdays and Sundays from 7AM-10AM ET. Watch on Bloomberg Television, listen on Bloomberg Radio and stream the show live on the Bloomberg Business app and Bloomberg.com/video.

Catch up. Look ahead. Enjoy your weekend.  
Listen to Bloomberg This Weekend for unique conversations spanning news, politics, lifestyle and culture.  
David Gura, Christina Ruffini and Lisa Mateo bring you unique discussions and in-depth conversations with lawmakers, business leaders and cultural icons.  
Bloomberg This Weekend gives you insight to make sense of the world.

Catch up. Look ahead. Enjoy your weekend.&nbsp; Listen to Bloomberg This Weekend for unique conversations spanning news, politics, lifestyle and culture.&nbsp; David Gura, Christina Ruffini and Lisa Mateo bring you unique discussions and in-depth conversations with lawmakers, business leaders and cultural icons.&nbsp; Bloomberg This Weekend gives you insight to make sense of the world.

Catch up. Look ahead. Enjoy your weekend.  Listen for unique conversations spanning news, politics, lifestyle and culture. 

Bloomberg This Weekend

Catch up. Look ahead. Enjoy your weekend.   
Listen to Bloomberg This Weekend for unique conversations spanning news, politics, lifestyle and culture.   
David Gura, Christina Ruffini and Lisa Mateo bring you unique discussions and in-depth conversations with lawmakers, business leaders and cultural icons.   
Bloomberg This Weekend gives you insight to make sense of the world.

Catch up. Look ahead. Enjoy your weekend.&nbsp; &nbsp; Listen to Bloomberg This Weekend for unique conversations spanning news, politics, lifestyle and culture.&nbsp; &nbsp; David Gura, Christina Ruffini and Lisa Mateo bring you unique discussions and in-depth conversations with lawmakers, business leaders and cultural icons.&nbsp; &nbsp; Bloomberg This Weekend gives you insight to make sense of the world.

Apple CEO John Ternus; Should Humans Talk to Animals?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/edb195ec-24e7-434a-8fae-b4bc01022eee/transcript