Bloomberg's Ed Ludlow breaks down why Tesla is cutting the cost of its more expensive models for the second time this year. Plus, why Goldman Sachs is saying it's time to jump in on the iPhone maker -- after missing out on a 300% advance. 

<p>Bloomberg's Ed Ludlow breaks down why Tesla is cutting the cost of its more expensive models for the second time this year. Plus, why Goldman Sachs is saying it's time to jump in on the iPhone maker -- after missing out on a 300% advance. </p>

The only daily news program focused exclusively on technology, innovation and the future of business.

<p>The only daily news program focused exclusively on technology, innovation and the future of business.</p>

Bloomberg Technology is the only daily news program focused exclusively on technology, innovation and the future of business.

Bloomberg Tech

Tesla Cuts Prices Again and Goldman Says Apple a Buy

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