Actress and global creative director of Astrea London Sarah Jessica Parker said that she was drawn to the lab grown jewelry company because of the combination of creativity and technology involved in the brand and that she found it exciting to try to 'be worthy' of carving out a new form of luxury in the lab grown diamond business. Parker, who was joined by Astrea London founder Nathalie Morrison, also discussed the future of the industry, which Morrison called 'a different era in luxury' focused on sustainability, craftsmanship, beauty and design.