Brieane Olson has spent nearly two decades helping reshape Pacsun. She joins Bloomberg's Tim Stenovec and Christina Ruffini to discuss the company's turnaround and her new book, "'Co-Created: The Cultural Strategy That Redefined Pacsun'

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Sports Illustrated Executive Editor Jon Wertheim Talks US Open Influencers
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"The Points Guy" CEO Brian Kelly Talks Founding the Site
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