Toto Wolff, CEO of Mercedes-AMG Petronas F1, and Eugene Willemsen, CEO of International Beverages at PepsiCo, join Bloomberg for a joint interview to discuss their new commercial partnership, which links Formula 1 with PepsiCo and opens fresh opportunities for marketing and sponsorship.

<p>Toto Wolff, CEO of Mercedes-AMG Petronas F1, and Eugene Willemsen, CEO of International Beverages at PepsiCo, join Bloomberg for a joint interview to discuss their new commercial partnership, which links Formula 1 with PepsiCo and opens fresh opportunities for marketing and sponsorship.</p>

Listen for top interviews from Bloomberg News. Hear conversations with the biggest names in finance, politics and entertainment.

<p>Listen for top interviews from Bloomberg News. Hear conversations with the biggest names in finance, politics and entertainment.</p>

Listen to top interviews from Bloomberg News.

Bloomberg Talks

Mercedes-AMG Petronas F1 CEO Toto Wolff & PepsiCo's Eugene Willemsen Talk F1

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a1405855-1306-44cf-9620-b3aa001f0309/transcript

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