Ben & Jerry’s CEO Jochanan Senf joins Bloomberg Open Interest to reveal how a values-driven ice cream brand balances profit, activism and product quality. From a three-part mission to voter rights campaigns and fair-trade ingredients, he explains how the company grows sales while doubling down on democracy and social justice.

Ben &amp; Jerry&rsquo;s CEO Jochanan Senf joins Bloomberg Open Interest to reveal how a values-driven ice cream brand balances profit, activism and product quality. From a three-part mission to voter rights campaigns and fair-trade ingredients, he explains how the company grows sales while doubling down on democracy and social justice.

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Ben & Jerry's CEO Jochanan Senf Talks Business Model

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/0e6ceb43-5e8a-4970-aceb-b4ce011580e0/transcript