Chief Financial Officers now play a critical role in shaping corporate strategy and positioning organizations to meet future challenges. Bloomberg's monthly program, Chief Future Officer, profiles these leaders and explores the impact they're making on their companies and industries. This episode profiles Martin Hoffmann, who holds two leadership positions at the Swiss athletic footwear and apparel company On -- serving as both CFO and Co-CEO. He tells Anna Edwards how On is poised to continue its growth with an increased focus on apparel, raising its profile in tennis, and expanding its portfolio of flagship stores.