(Bloomberg) -- Erik Gordon, a professor at the University of Michigan Law School, and Victor Schwartz, general counsel to the American Tort Reform Association, discuss a lawsuit, in which Coca-Cola has been sued by activists who are comparing the beverage giant’s advertising tactics to the tobacco industry’s past efforts in minimizing the health effects of its products and targeting children to replenish the ranks of its customers. They speak with Greg Stohr and June Grasso on Bloomberg Radio's "Bloomberg Law."